Last week, I talked about the future power brokers of the industry. Smart homes are a sign of the inevitable adoption of a home OS coming (see Curbed’ Home of the Future): Who is best positioned to profit once the dust has settled and the home…

Last week, Greg went deep on “Certainty as a Service”, as a follow up to his piece the previous week on certainty for all. When reverse engineering the components that add up to a sum of certainty that Opendoor and Zillow are selling into the…

Last week, I dove deep on pocket listings and the strategic implications of the 2018 landscape I laid out. The key question is whether the strategy of using pocket listings to build a buyer audience that sticks around after the market turns prove fruitful for…

I wrote a post back in May of 2014 about using pocket listings to shift the balance of power away from the MLS. In it, I said this: Everyone trying the pocket listings strategy now, such as @Properties, is doing it between agents. I think a…

I saw this Tweet by Spencer Rascoff today showing a listing photo with selective coloring of property boundaries for 1223 Ocean Road in Bridgehampton. The tactic certainly makes the image pop. I thought it to be quite a smart marketing angle on the luxury side of…

RaiseMe’s recent fundraising caught my attention: A startup that uses micro-scholarships to motivate students and demystify the cost of higher education. In partnership with over 300 colleges and universities, RaiseMe has extended over $2 billion in scholarships for milestones like an “A” in an AP course…

Are you still paying to design and print your real estate folders? Presentation folders can cost up to $3000 in design and printing. If your office regularly provides real estate folders for your clients, you may be eligible to save thousands of dollars with the…

During one of the Hacker Connect sessions, Maëlle Gavet from Compass said the following: It’s about the agent. That, right there, is my problem with Compass. They are catering to the real estate agent. As long as that’s the case, they aren’t really changing anything. At…

It’s no secret historical rates of return for real estate beat virtually every investment category. I’ve been thinking a lot about a question I touched upon briefly in last week’s newsletter: How does the industry get individuals to invest 10-15k into real estate, instead of bonds…

[Editor’s Note: RealSavvy is a strategic sponsor for Geek Estate Blog, and this is a sponsored post. The company was first covered on Geek Estate Blog back in 2016. Since then, I’ve gotten to know their CEO Rick Orr quite well (he’s a Geek Estate…