Monday marked the release of two new spots from Realtor.com (Trulia and Zillow also released ads), that are the center of their “accuracy matters” strategy… and In short, I think “accuracy matters” is a pretty smart overall strategy. Accuracy is their core differentiator against Zillow…

All three of the major portals – Zillow, Trulia, and Realtor.com – released new television ads today.  I have some thoughts related to the strategies behind them that I’ll share, but haven’t had time to write them up quite yet. In the meantime, have a looksie……

Via Rob Hahn… Denver Broncos, in other words, are becoming more like Seattle Seahawks. And I think they’re going to come back pissed off in 2015, and be very dangerous, playing with a chip on their shoulders. True, Move will be dangerous because they are…

Move/NAR filed a lawsuit against Zillow & Samuelson today. And then…Zillow named Curt Beardsley Vice President, Industry Development. For those who don’t know, Curt was just named as the successor to Errol Samuelson (whom Zillow just recruited). Not even sure what to say. Other than “WOW”….

A few links for you related to Errol’s recent move… Rob Hahn – In Which I Speak to Steve Berkowitz, CEO of Move, Inc. Greg Robertson – Errol Samuelson leaves for Zillow & Errol Errol Samuelson – I’m Joining Zillow. Here’s Why.

Today’s news is sure to send shockwaves through the industry: the (now former) president of Realtor.com® and chief strategy officer of Move, Errol Samuelson, is joining Zillow as their Chief Industry Development Officer. Here’s the press release. I think it’s safe to say this will be the primary…

Realtor.com’s new ad is out… What say you? Bad? Okay? Good? Great?

Every week or two, on Facebook, Twitter or a blog comment, I see someone in the industry say something to the tune of… The portals take our data, then sell leads back to us with the traffic they generate from it. The portals were built…

Realtor.com shut down AgentMatch – There was literal outrage from the industry when it launched about a month ago. More on the shutdown here. Regardless of what agents think, I think some iteration of this will exist at some point in the future. Whether it’s Zillow, Trulia,…

HomeLight (discussed previously here) has some competition in Realtor.com’s new Agent Match. Their value proposition to sellers? Sell Your Home. Compare and connect with the best performing agents in your neighborhood. Northern Colorado (Boulder) and Las Vegas Valley are the two test markets for the service….