In 1981 Al Ries and Jack Trout published Positioning: The Battle for Your Mind. The marketing book became an instant classic. The authors were the first to suggest that consumers have room for just one “leader” in their minds for any given product or service. Safe…

Those that read tech and marketing blogs may already know: Google is releasing a major update to their algorithms that will heavily favor sites that are optimized for mobile. Search Engine Land has some responses to FAQ’s. The algorithm change only affects searches done on…

(Note: This post is about industry-wide brokerage profitability in an IDX scenario vs a syndication scenario.  It’s  not about an individual broker’s profits or decision to use IDX/syndication.)   We’re hearing more often that IDX and listing syndication are essentially the same (via Rob).  From a…

Some of you may know that the Broker Public Portal recently hit its initial funding milestone. I just looked at the website again. The most prominent message on the page… NATIONAL MLS CONSUMER FACING WEBSITE I still don’t get the investment strategy. The web is 20…

[Editor’s Note: HomeZada is sponsoring Geek Estate this month, and this is a sponsored post.] The story behind how a tech company gets its start often intrigues people. The three founders at HomeZada are passionate and driven second time entrepreneurs and believe that many good…

[Editor’s Note: HomeZada is sponsoring Geek Estate this month, and this is a sponsored post.] Realtors often times state the importance of their role in helping consumers with their single largest financial transaction, the buying or selling of a home. But there is a long…

[Disclosure: HomeZada is sponsoring Geek Estate this month, and this is a sponsored post. That said, HomeZada did not have any editorial say over this article; all opinions and words are my own.] I get pitched a lot of products. Many of them are just slightly…

[Editor’s Note: HomeZada is sponsoring Geek Estate this month, and this is a sponsored post.] Consumers love photos of just about everything on the internet. Just look at the amount of photos on people’s Facebook posts, their dreams and inspirations on Pinterest, the number of…

[Disclosure: HomeZada is sponsoring Geek Estate this month, and this is a sponsored post. That said, HomeZada did not have any editorial say over this article; all opinions and words are my own.] I mentioned HomeZada’s consumer launch recently. As some of you know, the concept…

NRT threw some money at the portal space, with the launch of Homesforsale.com. When I question whether brokerages / franchises have the chops to compete with the big portals (see here), this “portal” is exactly what I mean (in less than 3 minutes of looking)……