NRT threw some money at the portal space, with the launch of Homesforsale.com. When I question whether brokerages / franchises have the chops to compete with the big portals (see here), this “portal” is exactly what I mean (in less than 3 minutes of looking)……

A new detail about the Broker Public Portal, from Rob’s conversation with Victor Lund: …the thinking behind the BPP corporate structure is that it will be structured more-or-less as a non-profit. Shares in the company cannot be sold, and no dividends will ever be paid. Should…

A couple months ago, I wrote a few thoughts about the National Broker Public Portal project. As a result of seeing Rob’s recent post, I noticed there are a few updates to share, such as the new website (brokerpublicportal.com) and they are in fact moving forward…

Here is an example of why newspapers are having a hard time vs. Google. My local paper charges $50 CPM, which is $50 per thousand impressions, for a banner ad near the top of their homepage. Keep in mind this banner is not targeted to…

Of all the challenges in emerging real estate markets, quality content may be the hardest. Without an MLS, brokers and agents have no protection on their listings, so they are hesitant to include specifics such as unit address in fear of their listings being stolen….

I’m not going to write an essay, but I wanted to briefly follow up to Joel’s post, and Matthew’s response about the future of IDX. From Matthew: Agents need to own their success online, not rent it. To do that, they’ll need mobile technology that’s widely…

There was a day where content was king. What happened next was 27million+ content pieces being created and shared everyday. Now content is just flash on your Twitter feed. Let’s leave that phrase in the past. Focused Content Should Always Be a Focus When you…

Referrals are pretty much the best lead you can get, since someone is introducing you to a potential client with their stamp of approval/trust. Whether or not you make money from referrals (I know some refuse to monetize that process), virtually every agent desires to find a trusted, qualified agent…

I have listened to a lot of webinars where successful realtors are interviewed. I am always looking to understand what makes them successful, so I can apply it to my own business. One constant theme I have noticed from all the Webinars is successful Realtors…

NRT is going to launch two websites by the end of 2014 – one that will include automated valuations like Zillow Zestimates & IDX, and the other which will put all their local operating company websites under one URL. Sounds like exactly what the portals have been doing for years….