I wrote about the possibility of putting “Zillow Advice into a mobile app” in 2013. That was before I ever started consulting for StreetAdvisor, whose business model is to white label their local reviews + question & answer offering to brokerages/franchises (or corporations). Especially for the…

This may be a bit too geeky, but is anyone thinking about the commitment curve? Carrie Jones, one of the best community builders I know, has some thoughts worth reading here. How are you thinking about long term engagement, relationship building, and community building?

First they told everyone to remove all branding from photos, which I agree with, but then they said they will put their branding on every photo. So now every new property photo on my website and thousands of other websites promotes their website. This is…

I think a lot about long term strategic defensibility when evaluating any business (& building my own). The best companies, focus on what they do better than anyone else, that is extremely hard to duplicate — and stay focused on executing on increasing that defensibility. You’ve…

For your Friday viewing/listening pleasure, Seth Godin…

Given that Virgent is a technology-driven brokerage (and the fact that we’re all huge data nerds), it should be no surprise that we collect a lot of data about our transactions, on everything from basics about a listing to excruciating details on showing scheduling and…

I posted an update to my employment profile on LinkedIn recently. Shortly thereafter, I received a nice message from a past work associate: “Congrats on the new role! Hope you’re doing well!” I quickly thanked the sender. Seconds later, another message came through: “Congrats on the new role!…

When you think of “unique and amazing stories used to promote and sell a real estate listing”, what examples do you think of? How do you tell the story in a way that makes a listing stand out from the crowd?

This is an old video I’ve watched before, but it’s worth watching again. For those that understand my commitment and investment into community, it’s no surprise why I love Jeff Turner so much. He gets community in a way virtually no one else does. Happy Saturday.

This morning I noticed the following search term in our analytics: best times to post real estate ads on craigslist Since I’m not an agent/broker using Craigslist, I obviously don’t have a good answer. Anyone reading have any tips to share based on your own…