On Friday I managed to update my “old” iPhone to 2.0 software. I think iPhone apps and the iTunes app store are the most significant feature of the recent Apple iPhone upgrade circus. Since I’m a hopelessly addicted 360 image geek the first iPhone app…

Many online classifieds don’t directly reflect data of ‘how long a property has been on the market’ as top-level information for online consumers. Recently, we were browsing listings in the Phoenix metropolitan and came across a “choice” listing online (20 photos, good detail, virtual tour, video tour, etc)…a…

Google will be retiring the AdSense Referrals program during the last week of August. Are you a Google Affiliate or Publisher? Here are some alternative options they are asking users to consider before this version of AdSense goes away: The Google Affiliate Network as part…

There is a new article submission site coming up on the horizon. This one hits a niche that is close to home for the real estate tech industry, an article submission site that’s clean and simple. Real Estate Voices seems like a quick clean, easy…

This morning, I was fortunate to meet Gary Vaynerchuk, star of WineLibraryTV (and, interestingly, a top-20-to-30-most-followed-person-on-twitter.) Gary is a web video rock-star and his insights on personal branding and Web 2.0 marketing opportunities are seemingly endless. This video is just 3 minutes long; you can…

One of the big social bookmarking platforms has been Mixx.com; it is a very 2.0 platform allowing submission of articles, pictures and videos. They’ve taken the next step in branching out into becoming a full blown Social Media site by releasing their Mixx Communities. This…

When considering obtaining optimal face-time for your listings in classified sites, we commonly think in-terms of selecting values from a drop-down list, a checkbox…number of baths, bedrooms, garage size, lot size, mountain or ocean view, etc…equally true from perspective of (a) adding a listing and…

I recently ran across an excellent online real estate marketing guide, written by the folks at MortgageCalculator.org. Topics covered include: Domain NamesKeyword ResearchPay Per Click Search Engine MarketingWeb AnalyticsOn Page OptimizationLink BuildingContent SyndicationBlogging The guide is well written, in easy to understand non-geek speak. Deeply…

TubeMogul is a free online video hosting service that provides a single platform for video file uploads to the top video sharing sites. They have some powerful analytics on the details of how videos are being viewed. With a single upload, your video can be…

Video is the next frontier, or so they say. I have been wracking my brains for a way to utilize video on my Riverside real estate website, but since I am handicapped by not having any listings, I couldn’t do a listing tour. I decided…