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Smart Advertising – Interactive Ads

Smart Advertising – Interactive Ads

While browsing Zillow Discussions yesterday, one ad just popped out at me. Upon seeing it, I was immediately compelled to click on it. Why? The ad was interactive; it allowed me to control the ad. Here’s the ad that I am referring to — browse…

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Photo-editing: One of the Keys to Great Property Photos

Photo-editing: One of the Keys to Great Property Photos

One of the most important factors in creating great property photos is post processing (photo-editing) the images after they come out of the camera. The image above is by Aaron Leitz who is a professional real estate and architectural photographer that works in the Seattle…

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Rateplug Nifty for Agents, Lenders

Rateplug Nifty for Agents, Lenders

The Austin Board of REALTORS® has been investing in some very cool technologies lately. We’re currently transitioning over to MLXchange, which is pretty awesome because it has features that include contact management, agent websites, client gateway pages, etc. So we’re on the same page, Client…

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Q&A With Christian Sterner at WellcomeMat

Q&A With Christian Sterner at WellcomeMat

WellcomeMat has certainly been one of the more talked about names within the RE.net whenever people are talking about online video. To date, they have focused mainly on connecting videographers around the country with real estate professionals looking for help creating video, though they certainly…

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Google's Real Estate Strategy

Google's Real Estate Strategy

The latest edition of Inman TV is definitely an interesting one given that it involves Google — anytime Google does anything, people usually take note given the scale that they operate at and the vast user base that they reach. Joel Burslem of Inman News…

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Why Do So Few Realtors Use Virtual Tours?

Why Do So Few Realtors Use Virtual Tours?

While browsing through the listings in our office earlier this year I noticed that out of 60 listings that our office had at the time only the listings my wife and I had have virtual tours. This was surprising. So I decided to do some…

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Animoto Rocks

Animoto Rocks

Thanks to the Men of Sellsius, I jumped into Animoto to see what the buzz was about. This site is slick. You can quickly make “videos” of pictures you supply, sync’ed to music with spiffy transitions. Here is one I put together for a listing….

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Challenging the MLS Data Access Assumption

Challenging the MLS Data Access Assumption

I read a post today by Michael Wurzer titled “Is Data Free? Is There No Free Lunch?” at the FBS Blog. By the way, this is phenomenal blog if you have an interest in MLS-related topics. I am not completely sure what FlexMLS does, but…

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Market Yourself with Online Slideshows

Market Yourself with Online Slideshows

I’ve been testing the waters with various tools to create online slideshows for my listings, but also as a way to enhance the visual appeal of my blog. After a fair amount of searching, I settled on Slideshare.net. It’s very easy to use because you…

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Technology Providers that can Syndicate Your Real Estate Listings

Technology Providers that can Syndicate Your Real Estate Listings

I think it’s safe to say many local real estate markets are now buyers markets — NAR published a press release saying that, at the end of July, inventory of (existing) homes available for sale had reached 9.6 months of supply. For real estate agents,…

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