In March, I said I think we’re early in VR adoption. I still believe that. Torontorentals has added 3d virtual tours to their website. I certainly do think searching rentals are a better initial use for VR than buying a home. Another plus to that…

Positioning a home on the real estate market so that it sells quickly relies on a range of carefully selected advertising and marketing tactics. Real estate agents seek out all the latest tools, resources, and strategies to draw more interested buyers to open houses and…

  Good Listing Photos Are Critical According to Realtor magazine, it is the number one thing buyers are looking for when browsing your website. When I reviewed some Hotjar recordings from my website, the thing that stood out right away was my photos were not…

[Editor’s Note: HomeZada is sponsoring Geek Estate this month, and this is a sponsored post.] Consumers love photos of just about everything on the internet. Just look at the amount of photos on people’s Facebook posts, their dreams and inspirations on Pinterest, the number of…

Yesterday NAR president, Steve Brown, sent the FAA a statement letter on NAR’s position in the use of drones in real estate marketing (along with an education on using the REALTOR® trademark). NAR sees the use of the technology as a “game changer” in the…

I first heard about Matterport quite some time ago, likely from a random blog post or tweet. Then Seth (Curb Call) recently told me about it after witnessing the technology first hand at Realogy FWD. But I still hadn’t taken a close look to truly understand how…

Geek Estate got one visitor the other day from searching for the following term: how to make photos look sunny in photoshop You know what? Maybe you should just show a property in it’s real state? If it’s cloudy everyday, maybe you should show the…

Most of us can recognize the power of a good video when it comes to marketing real estate. Videos are seriously influential communication tool that can help us convey the value in a property – and when we’re talking about the difference between selling a…

Can you be sued because of another Broker’s mis-use of copyrighted images? If a Broker lists a home and uploads copyrighted images as part of their listing feed, which is then in turn placed in  RETS/IDX, which you promptly display on your site — the…

Everyone knows agents and brokers have incredible knowledge about the communities they live and work in. Travelers, of course, could benefit from that deep knowledge (as I’ve written about). As could locals, who may not know the area as well as you or are looking to…