Facebook, LinkedIn, Twitter, and the rest of the social networking/media gang are no longer a secret to real estate agents across the country. Most are well aware of these tools and generally accept the notion that they can be powerful when leveraged for business. Specifically,…

In addition to using Twitter and Facebook for branding, direct traffic, and relationship building, you can now add “better SEO” to the list of reasons to use the social platforms. While most in the SEO world have thought links shared on Twitter and Facebook have influenced…

Twitter search is now one of the most widely used search engines on the web.  With more than 1 billion tweets indexed each month, and more than 150 million Twitter members, that’s a lot of timely content and people at your fingertips.  I know you…

If you’re struggling to understand how to best start or maximize the return on your social media efforts you’ll want to check out this Webinar on 9/23 at 11 PST. There are a lot of people in the RE landscape selling solutions to social media….

It’s proven that social media marketing, if done right, can lead to business — there are plenty of agents around the country that can tell you that. But how do agents find the time for social media amidst their busy days selling real estate? There’s a…

According to Wikipedia: Social search or a social search engine is a type of web search that takes into account the Social Graph of the person initiating the Search Query. When applied to web search thisSocial Graph approach to relevance is in contrast to established algorithmic or machine-based…

I’ve now touched on the importance of building trust and the most important factor to keep in mind when building your sphere. With this post (my 3rd and final post on “sphere building”), I wanted to explain HOW I go about networking/sphere building/relationship building on…

Okay, I guess I lied yesterday when I said this was a two part post — I’m splitting the topic of “sphere building” into three posts because it’s such a large and important topic. Yesterday, I posted about the importance of building trust as a…

I always hear people telling agents that “building their sphere” is the most important thing they can do for their business. I certainly agree and often tell agents the same thing myself. Particularly for those in the real estate business, the amount of money you…

I had the opportunity recently to engage in a fantastic conversation with 3 thought leaders. Their knowledge and experience regarding the impact of technology, the web and social media as it relates to contemporary real estate professionals generated over an hour of thought provoking views…