SEO, SEM, PPC, IDX… how many acronyms must you understand to be in real estate of all industries? All of ’em, yes all of ’em, if you want to effectively reach consumers where they now work, play and live — the world wide web. The world…

The Latest Move, Zillow’s Agent Websites.. Last week saw the launch of Zillow’s agent websites with idx. From the onset, it appears like a too good to be true offering.  Wordpress site, domain, hosting, idx and support all for $10 a month.  This move brings…

Bill Taylor, the founding editor of Fast Company, gave a compelling keynote at the Texas Christian University’s Neely School of Business 75th anniversary dinner.  He talked about constant reinvention, long lasting change, and the art of disruption. But the topic that resonated with me the…

As an internet marketing professional, I’ve seen a lot of digital marketing efforts take off. I’ve also seen plenty of marketing endeavors fail for a variety of reasons. There’s a lot involved in starting a real estate business, including financing, licensing, purchasing office space, and—you…

How Much Real Estate Will I Sell if I’m on the First Page Google I just saw this as a search query in my Google Analytics. Meaning at least one person is out there trying to figure out the answer. Of course, we all want…

Take a look at the brand new McMillin Realty site. It’s by far and away the best example of a minimalist design for a brokerage site that I’ve seen. I personally absolutely love the “Did you know that McMillin Realty can also help you with…” call…

We have all been through the excitement of getting that alert via phone or email that we have a new lead on our site.  We immediately grin, day dream for a quick second of what it may hold in store for us, and head to…

Wouldn’t it be awesome if you had something that you could talk about with every single home owner (and renter) in your community? Something that wasn’t a real estate conversation per say, but entirely relevant to your line of work. Wouldn’t it be awesome if…

Background: I firmly believe business ideas are worth next to nothing; execution is everything. Additionally, I’ve talked to no fewer than 3 others who are either working on this or have thought about working on it — which is a good sign in my book since it…

Have you heard the term “author rank” yet? If not, you’re going to start hearing it soon if you follow the online marketing and SEO industries at all. What is it? From Google’s Agent Rank patent. The identity of individual agents responsible for content can be…