At the dawn of digital real estate, there were countless startups with big plans. All were going to disrupt the residential real estate business. The word “disinter-mediate” (a.k.a. for getting rid of agents) was used so often, many thought it was a forgone conclusion. People pointed…

Reali, which raised 2 million in 2016, is another startup taking center aim at commissions (that topic no one likes to talk about). Sellers, pay a low total commission and get more out of your investment when listing with Reali. Experience selling with Reali. Video overview:…

In our latest real estate tech interview, we’re talking with Joshua Hunt from TRELORA. Based in Denver, “TRELORA is the word REALTOR® jumbled up for a reason”. Without further ado… What do you do? That’s a loaded question. Oftentimes, I feel like it’s a cycle of…

GoldenKey recently raised $1.75 million (TechCrunch). What’s the model? Instead of a commission, you pay an agent a flat fee for the services you need and get a 3 percent rebate when you buy or sell a home with the help of one of the…

About a week ago while on LinkedIn, a job posting popped up in my feed for a real estate broker by a company that was new to me called Homebay. It was a complete coincidence that Drew had them in his radar at the same time….

The value proposition of HomeBay: THE SMARTER WAY TO SELL. Sell Your Home, Keep The Commission. Commissions, that dreaded topic most love to avoid. (read some of my prior analysis on the topic here and here). The field of those trying to get rid of…

I came across SideDoor this weekend, with the following value proposition: Sell your home directly to buyers. No agents or their fees. More context in their video: Given the context here, I’d be curious to hear what’s unique about SideDoor’s approach? Where are they going to…

There’s a recent article (& 300+ comments) in the Washington Post about commissions, the topic everyone always loves to debate. You may also find my analysis from 2014 interesting. Do you think anything has changed in terms of consumer behavior/adoption for discount services in the last…

As I’ve written previously, the topic no one ever wants to touch in this industry is commissions. Yet I hear pitch after pitch from entrepreneurs on this topic. Changing consumer behavior is insanely difficult. I honestly have zero idea how long it will take (we’re talking years,…

And…..another entrant is trying to get rid of agents. ListingDoor.com Their model is essentially a fancier, well designed FSBO offering. Sellers pay a one time marketing fee (pricing can be found here). I’m curious how this one plays out.