Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done…

I often tell people community building is the most defensible strategy in existence. It’s also the hardest. For those who want to better understand community, you should read the latest post by David Spinks at CMX Hub (hint: he knows more about community than virtually anyone…

Lets make the assumption you want your brokerage/franchise to be viewed as the local expert for the areas you serve. (let’s be honest: what agent DOESN’T want to be the local expert?) Lets make the assumption you buy into the long term lead generation concept/strategy…

This may be a bit too geeky, but is anyone thinking about the commitment curve? Carrie Jones, one of the best community builders I know, has some thoughts worth reading here. How are you thinking about long term engagement, relationship building, and community building?

I think a lot about long term strategic defensibility when evaluating any business (& building my own). The best companies, focus on what they do better than anyone else, that is extremely hard to duplicate — and stay focused on executing on increasing that defensibility. You’ve…

This is an old video I’ve watched before, but it’s worth watching again. For those that understand my commitment and investment into community, it’s no surprise why I love Jeff Turner so much. He gets community in a way virtually no one else does. Happy Saturday.

From Brian’s most recent post at 1000Watt: This week I sat in a conference room with a bunch of really smart people who showed me a future without online real estate leads. It was a transcendent experience. The “online lead” has been dangled over the…

Arnold Waldstein wrote an interesting post the other day titled “Can you platform community?“. It’s a topic I think about non stop, given community is what I’m most passionate about enabling in this world. I KNOW community changes lives for the better, and if I…

Many technologists who read this blog probably frequent Product Hunt at least weekly. Mark Suster, a venture capitalist in Los Angeles whose blog Both Sides of the Table I read regularly, recently interviewed Product Hunt’s founder, Ryan Hoover. The hour long video is below, and well worth watching:…

I just watched a TED talk with Theaster Gates about reviving neglected neighborhoods through art. It’s worth watching: I wrote about the concept of a startup house this weekend. The motivator for building either an art hub or a startup house is the exact same: building local community….