[Editor’s note: This is an announcement for an event put on by a member of the GEM.] As part of a new initiative to involve the greater vendor industry, Keller Williams is hosting its first-ever Research Webinar hosted by the Corporate Development team. In the…

Last week, I talked about the Keller Williams new consumer play: purchasing Smarter Agent. I’ve long been a skeptic of agent branded/template apps, for two main reasons: User acquisition costs are too high. Zero unique functionality meaning zero reason for a buyer to download / use…

Keller Williams announced an (AI) virtual assistant called Kelle last week, saying (among other things) “Through AI’s ever-increasing computing abilities, agents are able to access data like never before and gain even more insights. This allows them to better serve their clients, something pivotal to…

Keller Williams continues the technology announcements…partnering with Google to move 93,000 agents to Google’s Cloud. The biggest real estate deployment Google has ever done. Are any other franchises keeping pace on the technology side?

Real estate franchises should get into the travel concierge business. Sounds crazy, right? I’m off my rocker (again), right? I know, I know — real estate and travel? How is it that it makes sense for a franchise to get into an industry they know…

Keller Williams has re-branded… A brand that stands behind our agents, not in front of them. I like the clean look of their new branding. KW is certainly doing something, including their recent app platform for agents. That said, branding isn’t pretty logos. It’s the values…

Keller Williams launched a mobile search app this week, essentially creating 88,000 branded agent apps (each agent has a unique download code). Props to them for tackling mobile — but I’m not sure if this is enough. Distribution is the problem when it comes to apps,…

Here’s a 15 minute video on the topic of real estate video and website strategies from the Keller Williams National Convention. The panel discussion included Carey Sylvester, Kenn Renner, Ben Kinney, and Sue Adler. Kenn, Ben, and Sue are all driving significant business from their web efforts,…