Most of us can recognize the power of a good video when it comes to marketing real estate. Videos are seriously influential communication tool that can help us convey the value in a property – and when we’re talking about the difference between selling a…

Over the last three months or so I have had the privilege of getting to know a sharp Manhattan Beach Real Estate agent named Greg Geilman. Interestingly, we met half way across the country, where he showed me the amazing things he has done with video.  Within…

I agree with Marlow — this is a great example of a real estate marketing video (for 92 Sandhill Road). Are you creating videos for your listings? If so, how do they compare to this? How much are you spending on video?

I was having a discussion today (via comments on a Facebook status) regarding using video in your marketing in 2011, and the topic of “bad” videos came up. Now this isn’t a new concern by any means. Many people avoid using video in fear that having…

Ah, video. It’s the sexiest new trend in real estate presentation and is, by far, one of the most difficult skills to build up while juggling every other task an agent has resting on their shoulders. Although there will definitely be a learning curve when…