I’ve long been a skeptic of reviews because I know the reality: anyone with a bit of money or time/know-how can game reviews. Have a read through my article about whether people trust reviews from 2015 for more background on the topic. Fast forward 2…

I got a “Must try local restaurants that just opened near you” email from Yelp yesterday… Please tell me, why exactly are brokerages/agents/teams not the ones delivering this?

According to Wikipedia … Yelp began in late 2004, but …  “The initial site was hard to use, and attracted few readers or reviewers. In an “a-ha moment”, Stoppelman and Simmons noticed that an increasing number of users were using a feature that allowed them to write…

My parents are both real estate agents in Lafayette, CA.  Citing my own usage of the Yelp, as well as my typical “why not be on every site you can be?” stance, about a year ago I encouraged them to create a local business profile…