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About Geordy Rostad

I am a real estate agent in Kirkland, WA. I am constantly looking for new ways to innovate and expand my business and online presence. I have been an agent since 2002 but a lot has changed since then. We have awesome new tools to use to market our listings and ourselves and other tools to assess our efforts. Client expectations have dramatically shifted as well. Staging, photography, flyers and of course online marketing have all become more complex and central to winning customers and marketing listings.

Supra eKey available on iPhone & iPod Touch

by Geordy Rostad on 5:15 pm August 23, 2010

Supra has been promising a version of eKey for the Apple iPhone for several months now.  I was starting to think it was vaporware until the application finally showed up on the iTunes store recently.  I personally don’t own an iPhone and I was a little concerned that I might be excluded because the iPhone was the only compatible device shown in Supra’s marketing material.  Thankfully, it turns out that my hunch was correct.  The iPod Touch works as an eKey flawlessly.  There is one … Read More »

eKey on iPhone, finally!

by Geordy Rostad on 9:17 am May 10, 2010

Last May on my own real estate blog I made a plea to Apple and GE to team up and finally release eKey for the iPhone platform.  Finally I believe that day is getting close.  This morning I found this link in my email from a Google Alert that I have set up: eKEY for iPhone is coming soon! Real estate professionals finally rejoice!  It looks like you’ll be able to have it all in one place.  The utter lack of information available on that … Read More »

The ABC's of link trading

by Geordy Rostad on 2:21 pm June 16, 2009

SEO is a confusing topic.  Many people run away from it because of a bunch of confusing jargon and the black box nature of Google’s ranking system.  Other people hire professionals to help boost their rankings.  I respect the pros that devote their lives to this field but I don’t feel that basic SEO is all that difficult.  In my opinion, SEO is something that should be hands on and done in house.  There is NO substitute for excellent content, however, it helps to have … Read More »

Google Analytics on Zillow Profiles

by Geordy Rostad on 6:33 am June 10, 2009

This is my open letter to Zillow respectfully requesting that you add a way for me to use google analytics in my Zillow profile.  While I have countless reasons for wanting this feature, let me give you a few bullet points: Track effectiveness of activity in discussion forums.  This is the BIG one.  I want to know WHICH discussion forum conversations I am participating in are sending me the leads.  I have gotten over a dozen leads (to date) from Zillow since I started answering … Read More »

Twitter, Who Cares?

by Geordy Rostad on 9:19 am June 5, 2009

I recently wrote an article on which tools you should be using first to gain traction with your internet marketing efforts.  One of those tools was Twitter.  As an agent you may be asking, how can twitter help my business?  This is FAR from an end-all-be-all list of how a real estate agent should use twitter but these are a couple different directions I’ve gone with my twitter page. connect with local businesses – What better way to build up your repertoire in town than … Read More »

Long Tail Keywords to Snag Focused Buyers

by Geordy Rostad on 1:52 pm May 29, 2009

After my meeting with Zillow, a more valuable meeting may have taken place downstairs after our final handshake with the generous Zillow staff.  I had a discussion with Geordie Romer of Windermere about how dominating specific obscure neighborhoods could produce hotter leads than a normal generalized campaign.  He told me something profound that inspired me to really step up my marketing campaign.  He said that people searching on Google for more specific things are further along in the buying process.  Basically, someone searching for “Seattle … Read More »

Checklist for Advertising an Open House

by Geordy Rostad on 9:51 pm May 26, 2009

Open houses are NOT dead.  Not by a long shot.  Just recently I posted on Zillow after Spencer Rascoff praised a local Realtor in his neighborhood who was working a listing very hard.  Buyers and shoppers have access to plenty of information now.  They want to see homes when they want but they don’t always want to “waste” their real estate agent’s time.  Just recently I got an offer on one of my listings as a direct result of hold an open house.  Had it … Read More »

SEO Tips for Listing Agents

by Geordy Rostad on 5:53 pm May 21, 2009

What is SEO?  Search engine optimization.  Unless you’ve been living under a rock for the last 4 years, you’ve surely heard of it…  But wait,  you are in the real estate industry, right?  This is an industry that has been dragged into technology kicking and screaming the whole way.  We have monopolistic MLS’s that seem to make matters worst as far as getting your listing data out to the widest audience as possible. The question for most real estate agents is probably “Where do I … Read More »

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