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About Michael Price

Mike has been involved with RE Tech and marketing since 1995 and as of Feb 2017 a Trainer with the Broker Agent services team at FBS, creators of FlexMLS. He is the Managing Editor, handles biz-dev for GEB and is a Steely Dan fan. LinkedIn Profile

Motive RE Tech Accelerator App Deadline 8/2

by Michael Price on 6:25 pm July 16, 2015

    John Backes and Sean Caho believe that Dallas should be the epicenter of real estate technology. Together they have founded an accelerator to help early stage real estate technology companies get access to funding and resources. Since announcing on 6/23, The Motive accelerator has received 45 applications and raised $2 million in funding for the first class slated to take place soon. Companies accepted into the accelerator get an initial $40k investment with opportunities to access additional convertible note funding. Coming off the … Read More »

“Startup Alley” Features 36 Companies At Inman Connect

by Michael Price on 7:46 am July 14, 2015

Inman Connect San Francisco will take place at the Hilton San Francisco Union Square from August 4-7, 2015. This year there are 36 companies slated to be a part of “Startup Alley”, a feature that allows new RE tech related companies the ability to meet with prospects, media and potential investors. If you’re interested in having your startup featured in GeekEstate, contact me, or you can find Drew at the event. Companies featured in Startup Alley will include: AM Open House  AM Open House is the most efficient Open … Read More »

Is There D.A.N.G.E.R. In The Future Of Real Estate?

by Michael Price on 5:56 pm June 5, 2015

Real estate Danger Report

It’s been well over 20 years now since then NAR president Bill Chee warned everyone of the “Lion Coming Over The Hill”. “Non-Industry competitors” and Microsoft were viewed as a clear and present danger. NAR leadership created RIN (the Realtor Information Network)  Shortly after it was decided that NAR would attack the lion with a Wolff, Stuart Wolff of Homestore, Inc. The Realtor.Com deal was consummated and the race for digital domination was on. Isn’t hindsight wonderful? Even Mister Magoo can see it with clarity. Recently NAR commissioned a … Read More »

Lifestyle Marketing in Multi-Family Real Estate (Or Lack Thereof)

by Michael Price on 10:23 am

I’ve been doing a great deal of research lately in the multi-family / rental vertical. Look at just about any apartment community web site and you’ll find the same content structure. Photos (almost always poorly produced) Amenities A Map Floor Plan Images Pet Policy Absolutely none of the content that I have reviewed thus far does anything to establish any kind of consumer engagement. Of the first 10 properties that I randomly selected to review, only 2 had any social media links and the accounts … Read More »

Massachusetts Courts Uphold Real Estate Employment Affiliation

by Michael Price on 3:57 pm June 3, 2015

In a ruling today, the Massachusetts Supreme Judicial Court upheld the Suffolk County Superior Court ruling in the case of Monell v. Boston Pads, LLC. “We are pleased that the Massachusetts Supreme Judicial Court affirmed the pro-consumer choice by real estate professionals to affiliate as either independent contractors or employees.” said 2015 MAR President Corinne Fitzgerald, broker-owner of FITZGERALD Real Estate in Greenfield. “This relationship has worked for generations and it is what consumers have come to expect regarding agent entrepreneurship and availability. We’re glad the choice … Read More »

MRIS In Talks With Zillow on Direct Listing Feed

by Michael Price on 11:25 am January 27, 2015

Zillow is in negotiations with MRIS to establish a direct data feed of broker listings ahead of the looming cancellation of Zillow’s ListHub syndication contract. “It is the sole prerogative of the Listing Broker to decide where their inventory appears,” said Jon Coile, MRIS Chairman of the Board.  “Our role at MRIS is simply to provide a secure and reliable pipeline.” Through this partnership, MRIS brokers would be able to have their listings sent directly to Zillow, so that their current listings on and Zillow’s portfolio … Read More »

Welcome Our Latest Contributor, Caroline Pinal of Give Back Homes

by Michael Price on 6:39 pm November 25, 2014

Back in July Drew had the chance to meet with the folks behind a cause marketing concept in real estate called GiveBackHomes. I had the opportunity to speak with one their team members today, Caroline Pinal. She joins GEB as our newest contributor. The founders of GiveBackHomes have a history with regard to cause marketing having worked at Toms shoes, the company that donates a pair of shoes to someone in need for every pair they sell. The founder, Blake Andrews has parlayed his experience in becoming … Read More »

The Latest Real Estate CRM Platform, Trulia One

by Michael Price on 12:28 pm November 20, 2014

According to Gartner Research, worldwide sales of client relationship management (CRM) software grew by 13.4% in 2013 to over $20 billion in sales. 41% of the sales came from software as a service (SaaS) providers. Communications, media and IT services are the top 3 verticals. Real estate has always been an attractive category for CRM software developers, in fact, it seems like there is a new entrant into the space on a fairly regular basis, so much so, we’re going to do a regular feature … Read More »

FBS Creates a platform to “Light Up” RE Tech Start Ups

by Michael Price on 5:08 am November 12, 2014

Over the years I’ve had the opportunity to be involved with the development of several real estate technology initiatives involving the licensing of MLS data. It can be a daunting task to work through the intricacies and nuances that are so disparate from one market to another. It’s great to see that after so many years the efforts to finalize and more importantly, implement an across the board data standard are finally beginning to reach their goals. Of the many companies that have created the technology platforms that … Read More »

NAR BOD Votes on Wide Range of Issues

by Michael Price on 6:24 pm November 10, 2014

The NAR Board Of Directors voted today on long list of issues from the use of drones to take property photos and member codes of excellence to rules that require MLS boards to expand the data they provide for use on broker and agent sites through current IDX (internet data exchange rules). The idea is to improve the competitive standing they have against 3rd party aggregators. Among the more notable changes: MLS must provide listing data updates every 12 hours, down from 3 days. Data can be co-mingled from … Read More »

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