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Category Archives: Trulia

Is the House Only Half Of It?

by Drew Meyers on 11:13 pm April 17, 2017

Trulia has released a new ad campaign…The House is Only Half Of It. Ad #1: Ad #2: I’ve long wondered why Zillow Group continues to throw marketing dollars at commercials for Trulia, given Zillow is clearly the stronger consumer brand. This ad campaign seems to validate my theory that Trulia is more focused on the research about areas (neighborhoods, cities) while Zillow remains a brand built around homes and the financial data associated with the moving process (Zestimates, ZHVI, etc).

Trulia – Smart Use of Seasonality (aka Snow)

by Drew Meyers on 6:14 pm December 17, 2015

I was playing around with Trulia today, and immediately noticed the “snow” on the home page (which you can turn on/off). It’s often the little things that make a brand personable, and win over consumers. Have any agents/brokerages implemented home page changes to add seasonality to your consumer experience?

Zillow Group: A Brand All Grown Up

by Drew Meyers on 6:22 pm February 18, 2015

Pretty much every industry knows about Zillow’s acquisition of Trulia. The transaction finally closed yesterday, resulting in the newly formed Zillow Group. If you want some more robust thoughts on what this all means, Rob has a few here – but I wanted to touch on something completely different. The 10 year journey. I had an unbelievable first hand view of those first 5 years until my departure in 2010, and an external view over the past 5 years seen through the eyes of my many friends still working there. It may … Read More »

Zillow and Trulia Merger is Set to Close February 17

by Drew Meyers on 4:26 pm February 13, 2015

It sounds like the FTC is close to finalizing the Zillow-Trulia merger. Expected to close February 17th. Congrats to all my friends at both companies. Watching Zillow-Trulia battle the newly acquired run by News Corp will make for an interesting 2015 and 2016.

The Latest Real Estate CRM Platform, Trulia One

by Michael Price on 12:28 pm November 20, 2014

According to Gartner Research, worldwide sales of client relationship management (CRM) software grew by 13.4% in 2013 to over $20 billion in sales. 41% of the sales came from software as a service (SaaS) providers. Communications, media and IT services are the top 3 verticals. Real estate has always been an attractive category for CRM software developers, in fact, it seems like there is a new entrant into the space on a fairly regular basis, so much so, we’re going to do a regular feature … Read More »

Zillow / Trulia – the $3.5B Home Run Opportunity

by Drew Meyers on 9:22 pm July 28, 2014

Wowzers. $3.5 Billion. That’s a lot of money. A few things I’ve been thinking about: Holy crap, purchasing the #2 player in the market is a bold move. Going for the home run. But knowing Spencer, Rich, Lloyd, Amy, Greg, etc personally — this doesn’t surprise me. Well done. Does stand a chance? My gut is a resounding no. ListHub? In for a VERY rocky downfall. What is Zillow’s next move toward building a true real estate ecosystem? dotloop. When is Zillow going to venture abroad? 18-ish … Read More »

New Ads from the Portals

by Drew Meyers on 3:34 pm May 12, 2014

All three of the major portals – Zillow, Trulia, and – released new television ads today.  I have some thoughts related to the strategies behind them that I’ll share, but haven’t had time to write them up quite yet. In the meantime, have a looksie… and Trulia Zillow Which one do you like the best? PS: 1000Watt posted these earlier today as well.

Trulia’s New “What’s Your Moment of Trulia” Campaign

by Drew Meyers on 7:53 am March 17, 2014

What do you think? Does it will resonate with you? More importantly, will it resonate with home buyers?

Can the Industry Combat the Portals Long Term? And If So, How?

by Drew Meyers on 10:48 am January 25, 2014

Every week or two, on Facebook, Twitter or a blog comment, I see someone in the industry say something to the tune of… The portals take our data, then sell leads back to us with the traffic they generate from it. The portals were built on our backs. Consumers go the portals and I am forced to answer their questions about incorrect and outdated information. Frankly, I’m a bit tired of hearing the arguments. So, I put up topic for a session at RE BarCamp NY, … Read More »

Links for Geeks (October 3rd) – RE/MAX, Trulia Data Connect, and Augmented Reality

by Drew Meyers on 8:22 am October 3, 2013

A few links of note over the past few days… Congrats to Suzanne Roy for her new position at Move! RE/MAX surges in its first day of trading. Related: Does anyone actually think RE/MAX is a good long term investment? Are you faking it? Trulia Data Connect to tackle their real estate data accuracy (or Trulia Blog announcement). Maybe it’s just me, but I’m bored of this data timeliness issue. Updates every 10 minutes? So they want to beat’s longstanding 15 minute refresh cycle….but do consumers … Read More »

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