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Why Brokers Support The Broker Portal

by Merle Whitehead on 5:00 am February 13, 2017

Homesnap and Broker Public Portal

Background For the past two years, it has been my distinguished honor to serve the industry in the development of the Broker Public Portal. Today, I serve as the company’s Chairman, and am one of the representatives of the Large Broker class of the Board of Managers. Background about the Broker Public Portal MLS consumer websites have been around forever in real estate. There has been a long discussion between brokerage firms and MLSs about the nature of competition between those consumer sites and the … Read More »

Seattle in Progress — and an Agent/Broker/Franchise Opportunity

by Drew Meyers on 1:22 pm January 13, 2017

I found Seattle in Progress (a web app by Ethan Phelps-Goodman) this morning in the Evergrey newsletter…it helps you figure out what’s being built in the city of Seattle. Guess what I did when I found it? I immediately sent it to my friend who lives a few blocks from me. Both he and his wife thought it was a cool and valuable (that’s the key part) website even though they are not buying or selling. I also sent it to my sister and brother-in-law, both of who … Read More »

Hacker Connect in NYC (and $100 Off) — January 16th

by Drew Meyers on 2:03 pm December 20, 2016

Geek Estate is a community of tech savvy real estate professionals and vendors. If there is one event that’s truly applicable to readers here, it’s Hacker Connect. Who: Developers, technology vendors, MLS employees, real estate entrepreneurs/founders, and tech savvy agents/brokers looking for a leg up on the competition. When: January 16th, 9:00 – 5:30 Where: New York Marriot Marquis Cost: $299 Register: Here If you look at the schedule here, you’ll see there are a wide range of tech topics discussed. Everything from Artificial Intelligence to data … Read More »

Building Your Own Local Real Estate Portal? Stop and Read This First

by Sep Niakan on 9:46 pm November 15, 2016

I am guilty of making every possible mistake someone could make while building a local real estate search portal. If you have a real estate web site or are thinking about building one, I hope this list of lessons learned can save you a few headaches along the way. How I Decided to Launch My Website and 8 Years of Agony It all began in 2007, when I purchased a few ad spots for a few hundred dollars a month from a local Miami condo … Read More »

Partial Home Ownership, Equity, Down Payments — Thoughts on Point

by Drew Meyers on 3:32 pm September 14, 2016

Real breakthrough innovations don’t come along very often, in any industry. Real estate is no exception. What gets me excited is when products / businesses enabling consumers to do something they can’t do today (rather than just recreate the same wheel that’s been created 10 or 20 times before). Point is certainly one such product / business that fits the bill for me. What exactly is it? Point is an alternative to traditional home equity loans and HELOCs. Point buys into a fraction of your property. There are … Read More »

The Giving Back in Real Estate Discussion

by Drew Meyers on 9:00 am August 16, 2016

If you read this blog, and don’t know I’m passionate about giving back — well, you’re not really reading. While in San Francisco at Inman Connect, I attended the “Finding a Cause that Aligns With Your Brand” panel that included good friends Caroline (Giveback Homes) and Greg Fischer (Bend Station), along with Matt Beall at Hawaii Life and Gloria Castellanos at the Agency. In all seriousness, why hasn’t giving taken off? Why does it remain on the edges of industry conversation, rather than front and center? A few … Read More »

The (Almost) Eulogy of Oh Hey World

by Drew Meyers on 8:00 pm July 10, 2016

[Editor’s note: I originally posted this on the Oh Hey World blog] Over the past few years, I’ve worked on two travel apps – Oh Hey World (OHW) and, more recently, Horizon. This post pertains to the earlier product, OHW. I shared a lot of learnings in my 12 months of learnings on Pando in late 2013. That post was written while still trying to figure out a viable strategy around “community” pages — and before ever deciding take another shot at making community accessible everywhere, for everyone with … Read More »

A Riff on “The Real Estate Moment”

by Drew Meyers on 8:03 pm June 6, 2016

I read Brian’s “The Real Estate Moment” blog post this morning… Pepsi created meaning around sugar water. Imagine what we could do with Homeownership. What cultural moment could a real estate brand seize upon to create a new connection with people? Who might be bold enough to call out our industry’s past breaches of trust to create trust? When will so many real estate marketers stop talking about millennials long enough to start speaking more meaningfully to everyone? How can more real estate advertisers move … Read More »

How to Build Local Expertise With the Help of Your Clients

by Drew Meyers on 1:45 pm May 17, 2016

Lets make the assumption you want your brokerage/franchise to be viewed as the local expert for the areas you serve. (let’s be honest: what agent DOESN’T want to be the local expert?) Lets make the assumption you buy into the long term lead generation concept/strategy I outlined last week. Let’s also assume you have the technology (either via StreetAdvisor, or the money and know-how to build it yourself) to execute the strategy. Assuming all of that is true — how, exactly, would you go about … Read More »

Long Term Defensibility as a Franchise with Deep, Unique Local Data

by Drew Meyers on 12:42 pm May 9, 2016

I think a lot about long term strategic defensibility when evaluating any business (& building my own). The best companies, focus on what they do better than anyone else, that is extremely hard to duplicate — and stay focused on executing on increasing that defensibility. You’ve got to build a moat to protect your castle. In the context of web and mobile assets, without a “moat”, someone will inevitably knock you off. From the real estate franchise perspective, what’s defensible about your lead generation efforts? What’s your moat? We … Read More »

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