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Category Archives: MLS

Why was there no vote about giving our listings to Zillow?

by Bryn Kaufman on 10:19 am April 12, 2015

My local Board of Realtors is now sending all listings directly to Zillow, and neither the Board members, nor the Directors, voted on it. If your Board voted or took a poll on the syndication issue, please let us know in the comments. Who we distribute our listings to is an important issue, and as the local Board of Realtors supposedly represents us, they should vote or take a poll on important issues like this. The funny thing with my Board is, they just polled … Read More »

Looking to the Future, and Not the Past

by Drew Meyers on 2:22 pm March 31, 2015

Some of you may know that the Broker Public Portal recently hit its initial funding milestone. I just looked at the website again. The most prominent message on the page… NATIONAL MLS CONSUMER FACING WEBSITE I still don’t get the investment strategy. The web is 20 years old. Investing in a website NOW has an incredibly low likelihood of long term success due to the fact that we are long past the saturation point on the web. Buyers are not racing to find a new website to find properties, … Read More »

MRIS In Talks With Zillow on Direct Listing Feed

by Michael Price on 11:25 am January 27, 2015

Zillow is in negotiations with MRIS to establish a direct data feed of broker listings ahead of the looming cancellation of Zillow’s ListHub syndication contract. “It is the sole prerogative of the Listing Broker to decide where their inventory appears,” said Jon Coile, MRIS Chairman of the Board.  “Our role at MRIS is simply to provide a secure and reliable pipeline.” Through this partnership, MRIS brokers would be able to have their listings sent directly to Zillow, so that their current listings on and Zillow’s portfolio … Read More »

Using Pocket Listings to Shift the Balance of Power Away from the MLS

by Drew Meyers on 11:38 am May 5, 2014

Yes, there are dangers to pre-MLS listings. But a large chunk of houses are bought and sold that way anyway. When it comes to consumer internet opportunities, those that give consumers what they want — which in this case, is access to listings the general public can’t find — are generally the ones that win long term. Here is a strategy that Zillow, Trulia, or Move could take, as the 1st step in shifting the balance of power away from the MLS (this more geared … Read More »

…or the “Baltimore Orioles plan to learn football to compete with Denver Broncos”

by Drew Meyers on 2:14 pm October 9, 2013

@drewmeyers or "Baltimore Orioles plan to learn football to compete with Denver Broncos" — Greg Fischer (@FischRealEstate) October 9, 2013 Following today’s recent news, I was going to rant about the public facing MLS issue again. But I already wrote that post back in 2011 when Sandicor launched their site. MLS’ still don’t stand a chance to compete, and it’s still a waste of money. Nothing has changed. Back to your regularly scheduled programming.

Are you generating BrightOpen™ leads?

by Mark Miles on 5:30 am August 1, 2013

Real estate professionals have debated the worth of open houses for years. It’s no surprise really, especially when you consider that 90% of home buyers conduct their searches online (National Association of Realtors® 2012). Still, most will point out that even if open houses don’t generate many sales, they generate something just as important: Leads. Leads are the heart and soul of the real estate business, providing brokers a sphere of contacts with whom they can routinely correspond. During an open house, leads have always … Read More »

Legal carnival sideshow

by Greg Fischer on 1:37 pm May 22, 2013

Looks like Ben Cabellero from the infamous NAREP has entered the form promulgation and legal interpretation business. Take a look at the form sent out to brokers and agents in an email today. I find it interesting that the organization is willing to send out forms to a wide network of brokers and agents. What do you think? Is he nuts? Or on to something…(links to message and addendum below)   NAREP email to broker and agents NAREP- Addendum to Listing Agreement   image courtesy … Read More »

Geek Build 2012 IDX Review #2 – Real Geeks

by Paul Coffman on 6:00 am March 23, 2012

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was an active Broker in Charge of my own Real Estate firm on the coast of North Carolina for 16 years. My firm acted as an Exclusive Buyer’s Agency, and therefore we had no listings, no inventory and no way to … Read More »

Public MLS Real Estate Sales Statistics – A Model For Real Transparency

by Sam DeBord on 5:50 pm October 6, 2011

Public MLS Statistics

After the latest attempt at publishing MLS sales statistics for real estate agents in a public forum went down in an inglorious blaze, many people inside and outside the industry are still interested in the possibility of a second try.  It may be an outside 3rd party that creates such a service, but I’d be more inclined to believe that a push from within the industry would lead to the creation of a more comprehensive database.  That may or may not happen, but it makes sense to … Read More »

Top 5 Apps For Adding MLS Search To Facebook

by Joe Trusty on 3:02 pm August 4, 2011

I’ve noticed an interesting trend developing; agents are adding MLS Widgets to their Facebook page. Some of the Apps being developed for Facebook are complete websites onto themselves that using clever scripting to shoehorn themselves into the Facebook Platform. Others offer sophisticated lead capture capabilities. One thing is for certain, IDX Vendors are beginning to provide Agents with a way to tap into Facebook’s 500 Million+ user base and providing home buyers with new tools to find homes inside their favorite Social Media platform. In … Read More »

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