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Category Archives: Multi-Family

Crowdfunding Real Estate Projects Around the Globe

by Drew Meyers on 9:30 am March 7, 2017

Curbed ran a piece on crowdfunding real estate last week that’s worth a read (for those interested in crowdfunding & investing in real estate). One excerpt I took notice of: Wall Street funds have also played a role in its three other New York projects, slated to open later this year. They’re part of what Prodigy Network is calling “The Assemblage,” coworking and co-living facilities geared toward what slick marketing materials refer to as “a community of individuals who believe the world is at the verge … Read More »

Lifestyle Marketing in Multi-Family Real Estate (Or Lack Thereof)

by Michael Price on 10:23 am June 5, 2015

I’ve been doing a great deal of research lately in the multi-family / rental vertical. Look at just about any apartment community web site and you’ll find the same content structure. Photos (almost always poorly produced) Amenities A Map Floor Plan Images Pet Policy Absolutely none of the content that I have reviewed thus far does anything to establish any kind of consumer engagement. Of the first 10 properties that I randomly selected to review, only 2 had any social media links and the accounts … Read More »

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