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Tag Archives: Google Website Optimizer

Tag Archives: Google Website Optimizer

Easy A/B Tests For Everyone

by Michael LaPeter on 10:49 am September 20, 2010

A/B Testing is a way to test different headlines, calls to action, or anything else on your website with different segments of visitors.  Instead of just guessing which headline converts your visitors into clients, you actually test several version and pick the winner. Sounds great, right?  The only problem has been that up until now, it’s been a lot tougher than it needs to be create A/B tests.  Google has been offering their Website Optimizer for a while now, but I’ve always found it to … Read More »

How To: Eliminate the Guesswork from Site Design

by Matthew Swanson on 8:04 am November 5, 2009

Over the past few months, there have been several excellent summaries on website design on Geek Estate. Drew’s post talked about the 9 Essential Principles for Good Web Design and Jeff put together a great article about website design and usability and how it can make a huge difference. When discussing design changes, it can be a very grey area. Everyone has an opinion: the CEO, the developers, the marketing team, your mom (ok, so maybe not your mom). But you get the idea. Today, … Read More »

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