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Tag Archives: real estate leads

Tag Archives: real estate leads

The Crappy World of Leads

by Drew Meyers on 3:35 pm March 25, 2016

From Brian’s most recent post at 1000Watt: This week I sat in a conference room with a bunch of really smart people who showed me a future without online real estate leads. It was a transcendent experience. The “online lead” has been dangled over the head of the real estate industry like a talisman since the early 2000s. It has held us in its thrall even as we saw its falsehood : 2% conversion rates, scattershot lead forms, the brutal verbs – capture, route, drip, … Read More »

4 Compelling Lead Generation Offers REALTORS® Can Provide

by Matthew Collis on 12:59 pm April 21, 2014

Lead generation offers for real estate agents

Good marketers know that lead generation offers can be powerful tools to rein in that next big lead and grow a business. A lead gen offer on a website usually consists of a box on the sidebar of a page asking for the prospect’s name and email address (at a minimum) in exchange for something of value. The benefit of this is that you can capture new, potentially very qualified leads, and then use your Realtor CRM to nurture them over time and convert them … Read More »

Using Your Real Estate CRM to Convert Leads into Clients

by Matthew Collis on 3:35 pm August 8, 2013

Using Your Real Estate CRM to Convert Leads into Clients

As a REALTOR®, the reality is that you likely spend a lot of time and money getting new real estate leads. But once you acquire these leads, do you have a plan in place to convert them into clients? As you know, not all leads are ready to buy or sell right away. If you’re forgetting to stay in touch with these leads (or dismissing them all together), then in two months, four months, or one year, when they are serious about working with an … Read More »

3 Ways Email Campaign Reports Will Improve Your Real Estate Marketing

by Matthew Collis on 8:50 am June 25, 2013

The best real estate contact management software and email marketing solutions offer Email Campaign Reports. These reports give you insight into your email marketing efforts; they provide you with data on who and how many people opened a mass email you’ve sent out, who and how many people clicked on links within your email, and which emails bounced. This data will prove tremendously valuable in boosting the effectiveness of your email marketing. Just like that handy smartphone app, you’ll wonder how you ever got by without it. Here are … Read More »

Generating Real Estate Leads Through Social Media

by Justin Britt on 2:43 pm March 18, 2010

The question constantly being asked by agents within my brokerage is, “how do I use social media websites like Facebook and Twitter for real estate lead generation?” At a recent Inman conference I had the pleasure of sitting in on a presentation by Bill Tancer of HitWise (check out his book Click). During his talk Bill shared some interesting statistics: Social media accounts for 3% of online business. Of that 50% comes from Facebook (or 1.5%). With so little opportunity coming from social media sites … Read More »

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