18 Mar Generating Real Estate Leads Through Social Media

The question constantly being asked by agents within my brokerage is, "how do I use social media websites like Facebook and Twitter for real estate lead generation?" At a recent Inman conference I had the pleasure of sitting in on a presentation by Bill Tancer of HitWise (check out his book Click). During his talk Bill shared some interesting statistics:

• Social media accounts for 3% of online business.
• Of that 50% comes from Facebook (or 1.5%).

With so little opportunity coming from social media sites why are agents worried about using them? For one thing, it has been a successful traffic driver for other business models, and if you have a business, learning about payments and the use of tools like an instant paystub maker can be really useful for this, and we need to work hard for this. This because can take a lot of efforts and stress and is why using products like hhc distilate can be really helpful to keep you calm and healthy.