In case you’ve missed the news from yesterday, dsIDXpress PRO (from Diverse Solutions) is now available. dsIDXpress was cool. And, though I haven’t personally played with the new product, based on the blog post on Diverse Solutions’ blog, dsIDXpress PRO looks awesome. Everything that was missing…

I hate being a hypocrite, and I just realized I’ve been one when it comes to email updates on this site. You see, when I sign up for something via email elsewhere on the web and the emails make me click through to the website…

I was having a conversation with a real estate agent the other day as a result of the test I ran as part of Startup Weekend Amsterdam, and we got to discussing conversion. Conversion, of course, varies depending on your goals. Generally, in a real…

You all know that if you drive zero traffic to your website, you’re going to convert zero leads. You all know that writing great content, consistently is one of the best ways to drive traffic to you site. You also all know that writing content…

This was a comment about the hyper local landscape from Greg Fischer in the TurnOn Facebook Group yesterday (moderated by 1000Watt): Yesterday, I met with two different people who are creating hyper-local media assets. One is further along than the other. Its starting to feel like…

Social objects is not a new concept, and has been discussed here on Geek Estate by both Ines and myself. But we’ll talk about it again since Hugh Macleod wrote an awesome post. I’m with Hugh when he says this: The hard currency of the…

Good news for 4 people – I’m offering an online marketing consultation for agents or brokers for $5 to the first 4 people to pay. Here’s the background as to why. I’m currently at Startup Weekend in Amsterdam working with a team building a platform that enables you…

Silos are great. At maintaining the status quo. At being predictable. Silos hold grain. Get emptied. Get refilled with more grain. Over and over and over. A very predictable pattern. Silos suck if you are focused on growth. Sure, you can build more of them. But…

If you care about your own SEO efforts, please please do yourself a favor and read this article on SEOMoz explaining how to utilize local events to build links. Happy monday!

The bottom line is that you don’t know the best way to accomplish a goal until you try several different approaches of reaching the same goal. In the web world, that process is generally referred to as “A/B Testing”. A few months ago, I created…