The growth of proptech has transformed the rental experience, yet many workflows still feel disjointed. Operators often juggle multiple systems for leasing, access, and maintenance. Residents encounter similar fragmentation as they move from touring to move-in and daily living. This disconnect has limited the full…

For years, the rental industry has competed on square footage, amenities, and price. But today, in an era defined by digital-first leasing and self-guided tours, the most valuable currency isn’t a stainless-steel appliance or a fitness center—it’s trust. Trust is what transforms a property tour…