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The Crappy World of Leads

The Crappy World of Leads

From Brian’s most recent post at 1000Watt: This week I sat in a conference room with a bunch of really smart people who showed me a future without online real estate leads. It was a transcendent experience. The “online lead” has been dangled over the…

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Largest Challenges for Real Estate Startups?

Largest Challenges for Real Estate Startups?

For the founders of real estate startups reading, would love a bit of feedback on what the largest obstacles are to growing your business. I’ll review the responses, and see if there is anything I can do to help further (either resources, advice or introductions)….

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Horizon Now Supports Advertising Sublets

Horizon Now Supports Advertising Sublets

We recently released a big update to Horizon’s iOS offering that allows hosts (aka owners) to post sublet opportunities. For those looking to find a tenant for a sublet, here’s the current workflow: Post on Facebook….wait. Post on Twitter…wait. Post in private/secret Facebook groups you belong…

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The Opportunity for Mobile Software to Power Teams

The Opportunity for Mobile Software to Power Teams

There are a lot of people who think the future of real estate is high performing agents, and teams. Zillow is in the camp. I’m in that camp as well. I don’t happen to think most people should be independent agents. Being an entrepreneur is…

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Best Times to Post Real Estate Ads on Craigslist

Best Times to Post Real Estate Ads on Craigslist

This morning I noticed the following search term in our analytics: best times to post real estate ads on craigslist Since I’m not an agent/broker using Craigslist, I obviously don’t have a good answer. Anyone reading have any tips to share based on your own…

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Virtual Reality, 360, 3D Video in Real Estate Industry

Virtual Reality, 360, 3D Video in Real Estate Industry

Those of you interested in Virtual Reality & 3D, should listen to the podcast from Wellcomemat… [via WellcomeMat]

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AdEspresso: The Best Way To Manage Facebook Ads

AdEspresso: The Best Way To Manage Facebook Ads

I post a lot about bad technology – I’m looking at you Zillow and Redfin – so I felt like it was time for a look at some really good software that we’ve started using at Virgent.  We’re big believers in Facebook advertising, and we’ve always struggled…

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Interested in Investing in Real Estate Startups?

Interested in Investing in Real Estate Startups?

Are you an angel or venture capitalist interested in investing in promising startups in the real estate vertical? I get asked quite frequently by founders which angels and VC firms they should contact for their funding needs (see this article). I don’t often have a…

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WeWork Valued at $16 Billion

WeWork Valued at $16 Billion

Based on their recent raise of $430 million at a valuation of $16 billion, it’s safe to say no real estate franchise is going to purchase WeWork. That said, I still think the brokers and franchises reading should absolutely investigate purchasing smaller regional co-working players…

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SEO Tricks for Real Estate Portals

SEO Tricks for Real Estate Portals

“SEO tricks for real estate portals” was another Google search term that resulted in finding Geek Estate this past week. That’s a topic I happen to know a little bit about, having been involved very early on in Zillow’s SEO efforts (2007-2010). SEO is an industry…

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