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CloudPeeps – A Marketplace to find a Community Manager

CloudPeeps – A Marketplace to find a Community Manager

Those that read this blog regularly, know building community is something I’m more than slightly passionate about. I’ve convinced, regardless of what industry you are in, to succeed in business long term — you need a community. If you don’t want to do what it…

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Data Wars, Data Wars, Data Wars

Data Wars, Data Wars, Data Wars

I always find it ironic when data vendors battle one another on who has the most data. With biased opinions, amateur shots, and swords and shields at the ready, data vendors are relentless when it comes to asserting who has the most data. The irony is that,…

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Links for Geeks – April 24

Links for Geeks – April 24

Here’s a few recent items worth noting… Placester closed $5.5 million, and signed the Hearst Group Doorsteps released Doorsteps Swipe Benn and Lani launched Realuoso There are 8 new startups in Nar’s REeach accelerator (if you are a founder of one of them, see this)

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The Phases of Building a Real Estate Tech Startup

The Phases of Building a Real Estate Tech Startup

I’ve spent the last 2 years working on an early stage technology startup outside of the real estate industry, Oh Hey World, as well as working on several consulting projects within the industry (including Props) — and certainly have learned a few things about the…

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Drones Become Airborne to Sell Homes

Drones Become Airborne to Sell Homes

A few real estate agents in the La Jolla, California area are using drones and aerial photography to sell high-end properties in the area. Imagine an eight-propeller (octocopter) drone fully equipped with a built-in camera while it lifts off from your backyard. All you need…

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How to make money with a real estate startup – infographic

How to make money with a real estate startup – infographic

I saw this infographic the other day on entrepreneur.com: The first step made me think of real estate right away: “Find a product that is popular but not yet perfect.” Does that not describe virtually everything in real estate? Practically every tech tool I use…

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4 Compelling Lead Generation Offers REALTORS® Can Provide

4 Compelling Lead Generation Offers REALTORS® Can Provide

Good marketers know that lead generation offers can be powerful tools to rein in that next big lead and grow a business. A lead gen offer on a website usually consists of a box on the sidebar of a page asking for the prospect’s name…

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Real Estate CRMs and Lead Management: Where Is The Integration Automation?

Real Estate CRMs and Lead Management: Where Is The Integration Automation?

I’ve been reviewing dozens of CRMs over the past year for projects within my own team as well as others’ businesses. The majority of these discussions include a fairly simple question: Will this CRM automatically import/update itself with the leads I get from various sources?…

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Retargeting: Turning Real Estate Leads into Sales

Retargeting: Turning Real Estate Leads into Sales

The Internet offers a variety of methods, such as social media, search engine optimization and pay-per-click ads that realtors can use to gain leads and convert them into sales. But the problem that most realtors experience when marketing on the Internet is that the customers…

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How To Complete A Direct Mail Campaign (In Less Than 30 Minutes)

How To Complete A Direct Mail Campaign (In Less Than 30 Minutes)

Over the past 6 years, direct mail marketing has been one of the most successful methods that I’ve relied on to find motivated sellers. It has yielded a consistently solid response rate, which has resulted in my ability to generate more leads, close more deals…

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