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Who is Your Arch Nemesis?

Who is Your Arch Nemesis?

Virtually every individual who reaches greatness has an arch nemesis. Of course you likely think of super heroes when you hear the term “arch nemesis” (or maybe that’s just me?). Superman has Lex Luthor. Batman has the Joker. Spider-man has the green goblin. Etc. As a…

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Proto.io – A Rapid Prototyping Tool for Mobile Product Validation

Proto.io – A Rapid Prototyping Tool for Mobile Product Validation

The first step in building any technology product is to wireframe the product, and validate the concept with real people. There are a wide range of software options to handle the wireframe stage. Personally, I’m a huge fan of Proto.io, one of the crucial web…

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Top Down Design: Unique Content for Agent/Broker Websites

Top Down Design: Unique Content for Agent/Broker Websites

This is the 5th article in a series about Real Estate Websites for Brokers/Agents. What is the extra value that you can bring to the table?  This is a difficult challenge -what can you add that hasn’t been done yet? I consider Zillow to be…

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Yoga Girl Finds it First

Yoga Girl Finds it First

Realtor.com’s new ad is out… What say you? Bad? Okay? Good? Great?

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The Required Hook for Every Consumer Real Estate Startup

The Required Hook for Every Consumer Real Estate Startup

The listing. Buyers won’t come without them. Sellers won’t come if you don’t have buyers. Buyers pay everyone’s bills. The elusive listing, the hook every consumer real estate startup must focus on. If you are focused on one market, just grab an IDX or RETS…

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Top Down Design Approach: Mobile Site for Realtors

Top Down Design Approach: Mobile Site for Realtors

This is the fourth  in a series of articles about Broker/Agent Real Estate Websites. Now we dig into to the mobile design. First the Non Goals of my Mobile Site Not every page needs a counter mobile page. For the pages in need of a…

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Turning Clients into Lifestyle Communities: Ongoing Communication & Engagement

Turning Clients into Lifestyle Communities: Ongoing Communication & Engagement

First, think through what your community members want. News Events Insider knowledge And they want to be connected to great… activities people professional service providers local establishments …all specific to their lifestyle. How do you deliver that? 1. Content / News. If you care deeply…

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Meet the Real Estate Tech Entrepreneur: Parker Hills

Meet the Real Estate Tech Entrepreneur: Parker Hills

In our latest real estate tech interview, I’m talking to Parker Hills of Keyzio. Keyzio is a startup out of Kansas City I’ve been hearing about for awhile from various people in the industry, so it’s good to finally catch up with Parker for an…

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Sample Community Member Showcase – Inspire9

Sample Community Member Showcase – Inspire9

Speaking of a community member directory/showcase, I came across an amazing one today. Inspire9, which is community in Melbourne a friend of mine (Indi Tansey at Outtrippin) is a part of. The picture doesn’t give it justice, as it’s much better when you look at it…

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A Sample Community Manifesto

A Sample Community Manifesto

The lifestyle community I wish to exist? Global entrepreneurs who think big and believe in social good. I’ll be honest: I haven’t personally executed on the the ongoing communication strategy I am detailing in the 4th and final article in my “Turning Clients into Lifestyle…

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