So, you are “in” when it comes to building community? You’ve got the tools. Now, the strategy (Note: I’m splitting “strategy into two posts – setup & ongoing communication & engagement. So, now it’ll be a 4 part series)… First things first: define your lifestyle community….

This might be another absurd idea (here’s my 1st). But… What if, at end of every month, an agent “checked in” with the current state of their real estate business? A check-in would include closed deals, commission, leads generated, active buyers in queue (among other…

In our latest real estate tech interview, I’m talking to Steven Senter of ReelAgent. Without further adieu, here’s a bit more from his own mouth… What do you do? I am the founder of ReelAgent.com, a recently launched online profile database featuring Real Estate Agents which is…

So, you are “in” when it comes to building community? What do you need to make it happen? The Tools Fortunately, there isn’t a grand expensive toolset you need to implement a solid lifestyle community building strategy. It consists of: A private Facebook group (not…

Can you be sued because of another Broker’s mis-use of copyrighted images? If a Broker lists a home and uploads copyrighted images as part of their listing feed, which is then in turn placed in  RETS/IDX, which you promptly display on your site — the…

This is the third  in a series of articles about Broker/Agent Real Estate Websites. I have selected a dedicated server, I have a RETS feed and now it is time for the listing details page design. My primary focus is address searches. The design is…

I graduated from Skyline High School in 2001. My 4 years there have left me many fond memories. We even won the state football championship my senior year. Yet, I have no freaking idea what is happening at Skyline 13 years later. I know we’ve won a…

If you don’t have community, you really have nothing defensible when it comes to lead and client acquisition. If you have great SEO, Google can yank it away. If you get tons of referrals from person X, they can suddenly send them to someone else….

Search is a lost cause (IMHO), at least for the industry. Just like it took outsiders like Zillow & Trulia to overtake Realtor.com, it’ll likely take another outsider to make a serious run at Zillow & Trulia sometime down the line. So, what’s the next…

OK, it’s taken a lot longer than I expected, but it’s finally time for the “big reveal” of the new, mobile-responsive makeover of my company’s website, IntownElite.com. But first, some background on the project. If you have a fairly simple site, consisting primarily of text…