I’d urge you to read Mark Schaufer’s post: Content Shock: Why content marketing is not a sustainable strategy. There is a LOT of content on the web, with more and more created every single day. How do you stand out? Are you writing amazing content that…

BuzzFeed recently put out a “What City Should You Live In” quiz. I’ve seen multiple people talk about this quiz in my Facebook feed today. Why? BuzzFeed made it fun, and easy, to fill out. And they gave you an end result to talk about….

This is the first in a series of articles about Broker/Agent Real Estate Websites.  Is your site still performing?  Is it time for a Redesign, a Refresh or a Do-Over? Have you checked the Moz Cast Lately?  It is a little unsteady right now.  I do…

If any readers live in New York city, please shoot me an email (drew at ohheyworld). I’ll be in town starting tomorrow, the 13th, until the 22nd. The Big Apple is one of my favorite cities, and I’m still plotting a move there, and am…

Totally unrelated to real estate technology, but it’s a big day for those of you in Seattle. Seahawks. Saints. CenturyLink Field. 4:35 PM EST / 1:35 PM PST. The 12th Man will be there. PS: The commercial below is great. Derrick Coleman, the Seahawks fullback,…

I see a massive opportunity for brokerages to turn their past (& future) clients into lifestyle communities. Narrow your search, and build a community for those who live that particular lifestyle. This goes back to one of the dynamics behind my absurd idea — community building. Make…

A little bit of a belated congrats to my friend Tony Longo & team at CO Everywhere for their recent $6 million dollar round. Read some related fundraising advice from Tony on Boston.com. I’ve had many discussions with Tony about what they are working on, and…

One of the perks of my position is working alongside Sarah Hill, a Google+ Hangout pioneer and one of the first recipients of Google’s wearable tech – Google Glass. The primary benefit I receive from this relationship is a stronger understanding of Google+ and the…

Storytelling is everything when it comes to marketing. People and companies who tell great stories, succeed. And those who don’t, fail. Story telling is a topic I’ve written about repeatedly (see here, here, and here). Yet, not every agent is great at storytelling. Nor every…

If you follow the tech industry closely, you’ve likely already heard that news that Biz Stone (one of Twitter’s co-founders) has launched his newest creation, Jelly. It’s a visual twist on the Q&A space. Re-imagine what a Q&A offering would be in the mobile world…and that’s…