I’d argue that real estate agents/brokers are in a better opportunity to nail local than anyone else (remember, you should be the local expert). For those who want to reach home owners in your own local area — read this post. It’ll get you thinking…

1.  Listing your property online before advertising to relatives, friends or neighbors. Most agents get a listing, snap photos and upload it online as quickly as possible.  This is a mistake and there is a lesson we can all learn from For Sale By Owners…

From one of my favorite movies of all time – Good Will Hunting. I can’t learn anything from you I can’t read in some fucking book I’m in that camp too. If I interact with someone who just wants to spit facts and figures and…

I was recently introduced to the founders of Closing Time, a collaborative online service for real estate agents, lenders, and home buyers who are navigating the purchase process.  The founders, Jonathan Aizen and Paul Knegten, come from a mix of technology and marketing/advertising backgrounds, and…

Greg Fischer just launched a new website, FWLocal.com. Yet one feature is surprisingly absent. IDX. It’s no secret most of “leads” from agent or broker websites are converted to contact information with IDX. So, is ditching IDX a risk? Sure it is. I’m guessing Greg’s…

Today DoorSteps announced that they opened their doors to consumers. If you read this blog regularly, you know I wrote about DoorSteps a few months ago. What’s the goal of the DoorSteps platform? According to founder Michele Serro… The goal (of the platform) was to ensure…

I was engaged in a recent chat thread on a private Facebook group regarding the maximization of pay for clicks via Google AdWords to generate leads. I guess I took it for granted that if you pay thousands of dollars on ad words, then you would want to…

It’s the new year. You’ve likely already begun planning how to achieve world domination in 2013. You decided what your budgets will entail, how much you’ll allocate to marketing and promoting your business. You may have even brainstormed some strategy. All this is excellent and you’re definitely…

I wrote a piece about the Time Suck Economy on Geek Wire the other day, but it’s worth calling out here too. What is the time suck economy? Simple, exactly what it sounds like. The technology economy built around wasting people’s online time. A couple…

The use of mobile devices and of smart phones in particular is leading many industries to devote more of their marketing focus to be more mobile centric. There are currently nearly 323 million mobile subscriptions in the United States which represents over 102 percent of…