Greg Fischer just launched a new website, FWLocal.com. Yet one feature is surprisingly absent. IDX. It’s no secret most of “leads” from agent or broker websites are converted to contact information with IDX. So, is ditching IDX a risk? Sure it is. I’m guessing Greg’s…

Today DoorSteps announced that they opened their doors to consumers. If you read this blog regularly, you know I wrote about DoorSteps a few months ago. What’s the goal of the DoorSteps platform? According to founder Michele Serro… The goal (of the platform) was to ensure…

I was engaged in a recent chat thread on a private Facebook group regarding the maximization of pay for clicks via Google AdWords to generate leads. I guess I took it for granted that if you pay thousands of dollars on ad words, then you would want to…

It’s the new year. You’ve likely already begun planning how to achieve world domination in 2013. You decided what your budgets will entail, how much you’ll allocate to marketing and promoting your business. You may have even brainstormed some strategy. All this is excellent and you’re definitely…

I wrote a piece about the Time Suck Economy on Geek Wire the other day, but it’s worth calling out here too. What is the time suck economy? Simple, exactly what it sounds like. The technology economy built around wasting people’s online time. A couple…

The use of mobile devices and of smart phones in particular is leading many industries to devote more of their marketing focus to be more mobile centric. There are currently nearly 323 million mobile subscriptions in the United States which represents over 102 percent of…

As promised, I am sharing the results from the survey regarding usage of real estate CRM’s that ran a few weeks ago. There were 60 total responses, 44 of which came from agents. The fact that 50% of people fell inside the “Other” bucket proves the…

Two years ago I was exposed to the Carmax no haggle pricing model when I purchased my 6000 mile old Prius and I thought it was a brilliant marketing angle.  In a car market that had become over complicated for car buyers that didn’t really ever know…

[Note from editor: For the sake of keeping giving on our minds for the entire holiday season, we’ve beeing highlighting non profits this holiday season as part of our Real Estate Doers Make a Difference campaign (donation page)] Thank you to everyone who made a contribution to…

[Note from editor: For the sake of keeping giving on our minds for the entire holiday season, we’re going to highlight a non profit organization or specific good deed that has been done everyday until New Year’s as part of our Real Estate Doers Make a…