There have been a number of issues going on in the industry recently, and some of them haven’t been covered here on Geek Estate — so thought I’d do a quick recap: 1. Rumors that Zillow will become a Brokerage (AGBeat story) Zillow Realty has a…

Got your attention? Good. You do realize that a 27 year old just bought out a 28 year old for a billion dollars last week? This is just the most recent W in the “win column” for the young guns of the world and there…

A lot has happened with Geek Build 2012 in the past month, and we thought it would help to summarize what we have accomplished and explain where we are in the process. About one month ago we got the steering committee decision recommending  www.wpengine.com for…

I just spent a few minutes taking a look at the home page of both Zillow (my former employer) and Trulia. As a shareholder of Zillow, I’m always curious what their main competitor, Trulia, is doing and how they are publicly positioning themselves. As you…

In the latest version of talent war within the real estate industry, Trulia nabbed Todd Carpenter to be their Senior Manager of Industry Engagement. This follows Zillow’s recent big name hires of Bob Bemis and Jay Thompson. Who’s the next big name that’ll be in…

Have you heard the term “author rank” yet? If not, you’re going to start hearing it soon if you follow the online marketing and SEO industries at all. What is it? From Google’s Agent Rank patent. The identity of individual agents responsible for content can be…

I was scanning my feedreader today, and saw the news that Alain Pinel, a well known brokerage in the Bay Area, launched a redesigned website with Onboard Informatics Lifestyle Content. Great. A brokerage finally invested in their web presence. Alain Pinel is well known, so…

Tonight’s topic of conversation will be DRIP Email Campaigns.  For a quick read on a few ways to use drip email in real estate, check out Ricardo’s post on the Diverse Solutions Blog. If you have questions, want to learn, or just lurk – join the…

You want to reach residents in your local geographic area, right? Build WeekendSherpa, specifically tailored to your geographic area. What is WeekendSherpa? WeekendSherpa is a free weekly email newsletter giving you insiders’ recommendations on the best outdoor pursuits exclusive to California. It’s a drop dead…

How many of you are working on building hyper local communities for your neighborhood or city? I’ll take a guess and say “everyone” (at least to the agents and brokers reading). How many of you understand community building? I’m guessing the answer is “not many”….