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What Was Your ROI from Social Media in 2009?

What Was Your ROI from Social Media in 2009?

There is a question in Zillow Advice from Kathy Toth that I want to throw out to the tech savvy audience here on Geek Estate: What closings did you have in 2009 from social media; what sources and how many units. What ROI? Any feedback…

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Designing a New Blog From the Ground Up – The First Steps

Designing a New Blog From the Ground Up – The First Steps

The combination of every awesome web 2.0 technique and web 3.0 technique I know I like to think of as web 3.1… I realized as I started writing there’s simply too much information to cover in one post, so I’m going to split this bad…

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Kiss Your "RSS" Good-bye!

Kiss Your "RSS" Good-bye!

Kiss Your “RSS” Goodbye! Ok, so I’m hosting “The World’s Best IRL Meetup” for VREBC (Virtual REBarCamp) yesterday in Costa Mesa w/ The talented Ms. Stacey Harmon (and a Cameo appearance by Everyone’s Tech Guy, Loren Nason) when during a break in the action a…

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An Example of How NOT to Build Links

An Example of How NOT to Build Links

Speaking of online reputation management for real estate professionals, there was a comment by Simon Salloom (more likely an SEO firm on his behalf) on my post about reputation management that I found troubling and quite contrary to the advice given in my presentation. I’ve…

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Online Reputation Management for Real Estate Professionals

Online Reputation Management for Real Estate Professionals

Here is my Online Reputation Management presentation from #vrebc today if you’re interested. If you have questions regarding managing your online reputation, please leave them in the comments and I’ll do my best to answer them all. Thanks to everyone who attended my session. RepMgmt-VREBC…

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Get Your Rankings Kick Started in 2010

Get Your Rankings Kick Started in 2010

I thought it would be fun to ask a couple friends that I respect a few questions about Search Engine Marketing / SEO. Both Justin and Bob have been very successful in their real estate markets plus consulting clients in other verticals as well. Bob…

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New Year's Resolution: Use Timebridge to Make Appointments Fast and Easy

New Year's Resolution: Use Timebridge to Make Appointments Fast and Easy

Lately I’ve been revisiting my goals from 2009, setting new ones for 2010 and trying to find ways to streamline my workflow to make things more efficient. One web-based trick I’ve been using to do that is Timebridge. Timebridge gives you the power to set…

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Consumers are Looking for More than Listings, they are Looking for a Place to Live. Does Your Website Help them Accomplish that Goal?

Consumers are Looking for More than Listings, they are Looking for a Place to Live. Does Your Website Help them Accomplish that Goal?

I’m participating on a panel discussion at Real Estate Connect in New York City on Leveraging the Wide Open Web to Create a Rich User Experience: Consumers are looking for more than a house; they are looking for a place to live. The panel is…

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Real Estate Tweets, Aggregated

Real Estate Tweets, Aggregated

A couple of months ago I was using Twitter search and discovered Deed Street.  Deed Street is an open micro-blogging platform which offers aggregation of real estate Tweets using the “^” tag on Twitter.  The site, which was launched in September, requires a user to…

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Missed Opportunity in Social Media Marketing: The Rental Market

Missed Opportunity in Social Media Marketing: The Rental Market

Ever since Zillow launched rentals a few weeks ago, I’ve becoming more and more convinced that social media marketing in the rental market is a significant missed opportunity for real estate pros as a means to build a future book of business. It’s a given…

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