I recently wrote an article on which tools you should be using first to gain traction with your internet marketing efforts.  One of those tools was Twitter.  As an agent you may be asking, how can twitter help my business?  This is FAR from an…

There was a list of the Top Twenty Open APIs and Mashup Resources for Web Developers (which i Tweeted about yesterday) published two days ago that the web developers reading this blog might find useful. Not all the APIs mentioned are specific to real estate; in…

There is an interesting post by Rob Hahn, AKA Notorious Rob, that touches close to home for me — Personal Business, Business Personality, and Social Media: An Interview with Todd Carpenter, NAR. The issue at hand is whether people should maintain two separate personalities online…

After my meeting with Zillow, a more valuable meeting may have taken place downstairs after our final handshake with the generous Zillow staff.  I had a discussion with Geordie Romer of Windermere about how dominating specific obscure neighborhoods could produce hotter leads than a normal…

The more Google relies on authority and trust to rank websites, the more we’re going to see large, well financed sites dominating the SERPs (search engine results pages). Even a brokerage site with solid SEO isn’t going to be able to compete across the entire…

When I was attending Real Estate Bar Camp in Seattle I had the good fortune to meet a number of the crew at Zillow including Rich Barton, Spencer Rascoff, Drew Meyers and David Gibbons. Spencer was especially friendly and inviting and remained so even after…

Open houses are NOT dead.  Not by a long shot.  Just recently I posted on Zillow after Spencer Rascoff praised a local Realtor in his neighborhood who was working a listing very hard.  Buyers and shoppers have access to plenty of information now.  They want…

What is SEO?  Search engine optimization.  Unless you’ve been living under a rock for the last 4 years, you’ve surely heard of it…  But wait,  you are in the real estate industry, right?  This is an industry that has been dragged into technology kicking and…

Goomzee just announced a new next messaging marketing product called InterAct. The technology enables text message chat conversation between buyer and seller: When enabled, the InterAct feature will record additional text messages received during a specific time period and link them to the initial buyer…

Here is a video with Greg Afarian’s take on those who say “I’ll pass on syndicating MY Listings”. I think most of you will agree it was worth sharing to a broader audience 🙂 More details available at ZIPVO.com. If you are not currently syndicating…