I was just reading The Hard Truth about Original Content this morning about content. One part I wanted to highlight, which I 100% agree with: Better branding is ALMOST NEVER enough to unseat an incumbent. Literally a couple minutes later, I visited the Inman home page, and saw…

Zillow Group has a new career opportunity for some fortunate soul. Director, Industry Outreach. Aka Jay Thompson’s current job. The question is, who wants to replace Jay Thompson once he retires? I’m not sure who can fill such big shoes. Few are as like-able, humble,…

In our latest real estate tech entrepreneur interview, we’re speaking with  David Shapiro, co-founder of EquiFi Corporation. Without further ado… What do you do? I created EquiFi to be a blend of a Fintech and Specialty Finance Company. It offers an equity-based home financing product…

I’m certainly a fan of the new Century 21 branding. Below is an episode of Listings Bits: an interview Greg Robertson did with Century 21’s CEO, Nick Bailey. Happy listening. [via VendorAlley]

Did you know homes can unfold? I didn’t, until seeing the following video the other day. If you’re curious to learn more, look into what Ten Fold Engineering is working on.

The purpose of Geek Estate’s mastermind community is two fold: Curate the most incredible and diverse membership of real estate innovators, creatives, doers, and creators in the world. Make our members wildly successful in their careers building real estate companies. In this week’s member newsletter…

For those in New York City, the Spring 2018 real estate tech meetup is tonight at 6 pm. The topic is rental technology (a topic I’ve thought a lot about given Horizon’s sublet support), and they have a speaker, panel discussion, and BEER! Companies represented: Flip ( https://flip.lease/ —…

Pretty simple. Your “brand” means absolutely nothing. No brand values. No differentiator. If that’s the case (as it is for most real estate companies), the only way you can recruit is by paying more. Solve your brand, and you’ll solve your recruiting issues. [Graphic via business2community.com]

A few weeks ago, I shared the news that Compass was entering the Seattle market. The wait is over — they’ve opened their doors, via a partnership with Northwest Group Real Estate. I’m anxious to watch how Compass positions themselves in the Seattle market over the next 12-24…

[Note from the editor: This is a sponsored post, from this month’s Geek Estate Blog sponsor, ReviewHomeWarranties.com.] Home warranty is a rather small niche inside real estate but it has been constantly picking up to an extent that a single company, namely American Home Shield,…