I’ve been using the Roost App to pre-plan my Facebook business page posts for a few weeks and I must say that I’m impressed with the ease, convenience and supplied content. My personal real estate fan page has been around for about a year, and…

Another question from Jason Richards: How do you determine whether or not to target common search phrases vs uncommon search phrases? How do you find a happy medium? As a general rule of thumb, specifically targeting uncommon search phrases is not a good use of…

Your First At Bat – The Technology Pitches In 2004 I found myself successfully working in the San Diego North County real estate market.  My clients, and my sales, were generated through referrals and mailings.  My initiation into utilizing the internet to get leads was…

It’s not a secret that blogging is a long term commitment. If you are expecting to start blogging today and start receiving leads tomorrow — well, you better think again and you should not even start the process. Blogging is a marathon, and you’ve got…

Everyone is always looking for the silver bullet of blogging. You know…leads on a daily basis with zero effort. But I have news – that never JUST happens. Don’t get me wrong, blogging CAN BE the greatest thing on the planet for lead generation in the…

I’ve been thinking more about the content problem lately. One of the best ways to generate traffic is to create great content. But content is everywhere on the web — how is your content differentiated among the hundreds or thousands of others who are writing…

If I look at the very top agents in the company most aren’t using WP for main site, why should I? I received this question from John Ziemba on Twitter last week and wanted to address it here. It’s a question that I can’t answer…

Are you still thinking about going the do-it-yourself route with your WordPress blog/website? The DIY route is a viable options for some, but for most agents, the ROI (return on investment) of doing so just doesn’t make sense if you ask me. Do you want…

Real Estate Blogging Content Strategies was the topic that lit up the Twitter stream in last night’s #ReTechChat on Twitter, hosted by Drew Meyers (the editor of this blog). It’s the first one I attended, so although it went by fast, it was full of…

Generating content is hard work. No doubt about it. I think we all understand that in order to get leads and clients from your web efforts, you have to attract traffic to your site. As I’ve said before, the best converting websites on the planet…