We’ve covered Zillow Digs here before. I’ll be the first to say I think Zillow Digs is a brilliant strategic move by my former co-workers to repurpose the millions of photos they have collected over the years for an entirely different use case. As of…

Using Google AdWords to run a real estate pay per click campaign can be a highly effective way to generate solid leads. It is important, however, to follow basic steps in the structuring of your pay per click campaign in order to ensure success. Begin…

Zillow toyed with past sales branding/data back in 2008 with the Virtual Sold Sign program way back in 2008 (while I worked there). It took a backseat on the priority list for awhile, but it seems they have finally nailed the feature. Here’s a short video…

Did anyone notice Urban Compass‘ recent $20M fundraising round ($25M after additional interest)? It seems Urban Compass is the next consumer tech competitor with deep pockets in the real estate industry. When I look at Urban Compass, I see a lot of AirBnB, mixed with…

A few links of note over the past few days… Congrats to Suzanne Roy for her new position at Move! RE/MAX surges in its first day of trading. Related: Does anyone actually think RE/MAX is a good long term investment? Are you faking it? Trulia…

You might have seen my post about the opportunity for a Zillow Advice experience, inside of an app. Yahoo! just revamped their Yahoo Answers offering, and it looks like mobile support is a huge component of that revamp. What’s new Product tour

It’s time for a Google Places refresh.  For those of you not familiar, please go here immediately and set up your account. The majority of you should be familiar and probably assume that your marketing person or agency has taken care of this. With the…

Today marks the launch of CO Everywhere. This is not a totally new company, but a pivot for a company – BlockAvenue – that I’ve covered before here on Geek Estate. What is CO Everywhere? a new mobile platform that leverages social media to create…

+ Zillow has announced they are paying $50M in cash for StreetEasy. StreetEasy is the #1 site in New York, the US real estate market pretty much everyone has known has been Zillow’s major weakness since it launched in 2006. Back in late 2006 while…

Keller Williams launched a mobile search app this week, essentially creating 88,000 branded agent apps (each agent has a unique download code). Props to them for tackling mobile — but I’m not sure if this is enough. Distribution is the problem when it comes to apps,…