Marketing

Latest articles

Seller Report Card for Agents

Seller Report Card for Agents

The following question is from Ryan Gullet with EGA Homes: I am wondering if you know of any systems for seller reports where they are automated and they can give the most accurate numbers for how a listing is doing? Something that pulls from the…

Read Article »
Why Don’t Agent/Brokers Release Their Own Instant Offers?

Why Don’t Agent/Brokers Release Their Own Instant Offers?

Rob got me thinking… while Zillow is the #1 website in the real estate category, I’m willing to bet that most consumers don’t start searching there. I think they start searching on Google and go from there. So… say it with me: Google Instant Offer….

Read Article »
NAR Doubling Down on Upstream. Why?

NAR Doubling Down on Upstream. Why?

NAR is putting another $9 into Upstream. There was a comment thread in Inman’s Facebook group this weekend discussing the news and strategy behind it. I must admit, I still don’t really get it — at least not to the tune of $9 million in backing. Couldn’t…

Read Article »
The Power of Distribution in 2017

The Power of Distribution in 2017

Early in my startup career (when I was first building Oh Hey World), I severely underestimated the power of distribution. In today’s landscape, the behemoths’ (Zillow, Facebook, AirBnB, Uber, etc) have a massive — and I mean massive — advantage when it comes to eyes…

Read Article »
Luxury Listing Video Examples

Luxury Listing Video Examples

Following the conversation about listing videos a few days ago, thought I’d put together a few other examples… 1000 Flamingo Road, Laguna Beach: Laguna Beach: Point Place, Laguna Beach: Silicon Valley Estate, Los Altos Hills (via Jonathan Wilhelm with TOPTENnewhomes.com): (I couldn’t find an embed option,…

Read Article »
An Example of a Template Used for a Semi-Custom Agent Website

An Example of a Template Used for a Semi-Custom Agent Website

I recently helped put together a new website for Heidi Ward, seen at HeidiWardRealEstate.com, using a paid WordPress theme. We used the Qvrenti theme on ThemeForest ($59). It’s a single landing page meant to demonstrate Heidi’s experience. You’ll notice there is no IDX (read here for more on…

Read Article »
Examples of Listing Videos you Believe to be Well Done?

Examples of Listing Videos you Believe to be Well Done?

Here’s a slideshow video of a cool house I came across today: https://www.youtube.com/watch?v=Ygrib4ZKtBI It’s a cool house (which is on 360modern), but lacking a bit on the execution side. My question for you, is do you have examples of listing videos (both full video or images stitched…

Read Article »
A Few Thoughts on RealEstate.com

A Few Thoughts on RealEstate.com

As a skeptic that millennials need another portal, I said I’d withhold judgement until I saw the product. Yesterday, I had a few minutes to take a look at the new RealEstate.com. It seems the main differentiator is searching by cost. An “All-In Monthly Pricing”…

Read Article »
Local Expertise, Trulia and Neighborhood Reviews

Local Expertise, Trulia and Neighborhood Reviews

In 2015, I asked the following question: How long until one of the big multi-billion dollar companies — Zillow or Realtor.com/NewsCorp –takes a stab at the local expert opportunity (in real estate)? Perhaps we have our answer. I recently received the following email from Trulia… Clicking “Leave…

Read Article »
What Does Your City Whisper to You?

What Does Your City Whisper to You?

Given my own travels and having friends all over the world — I think about “cities” often. When I hear the name of a specific city, I generally think about my experiences while visiting or, if I’ve never been there, people I know who live there…

Read Article »

Brought to you by...

Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.

Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.