The first time I met Blake and Caroline from Giveback Homes was last summer in San Francisco immediately prior to departing for Start-Up Chile. 12 months later, in the same city, at the same conference (Inman), I had the chance to hang out with Caroline…

There are some proponents for the entire industry ceasing syndication entirely (specifically to Zillow). The thinking is generally “with no listings, Zillow would become irrelevant and lose all their traffic, all that traffic would frequent agent/broker websites, and the result would be cheaper leads/clients”. So, what would happen if…

It’s no secret I’m not the biggest fan of the Broker Public Portal. I really don’t see how it makes strategic financial sense, and have long thought the project will be a colossal waste of money rebuilding the exact offering that has taken Zillow 10 years – and millions and…

I’ve long thought (known) there is opportunity for brokerages to be the local market expert with the media (I wrote that post over 4 years ago in 2011). I agree with Brian — Pacific Union’s Market Pulse video is a smart approach to delivering local real estate…

For those doing search engine marketing, I’m curious — what are you paying for targeted traffic to your website? Please leave a rough ballpark dollar amount in the comments, along with the geographic area you do business in. If you’re willing to share the source of where you…

Earlier today, Benedict Evans wrote on the topic of Search, Discovery, and Marketing. Particularly if you are a broker or franchises who thinks constantly about syndication & marketing your firm’s listings, you should read it. I wanted to pull this quote out: where do you want…

I just came across this agent profile. Of course I get the concept of reviews/ratings on agents. What I don’t get is why a consumer would ever care about designations to the point an agent (or web platform) would want to highlight them? Accredited Greenagent –…

As I’ve said before, selling $10 agent websites isn’t a business that’s going to make much money, and certainly  not generate a 10x return for investors. I just took a look at Placester’s site again (after reading Greg’s post), and saw the “marketing solutions” section highlighting…

Many technologists who read this blog probably frequent Product Hunt at least weekly. Mark Suster, a venture capitalist in Los Angeles whose blog Both Sides of the Table I read regularly, recently interviewed Product Hunt’s founder, Ryan Hoover. The hour long video is below, and well worth watching:…

We all know homeowners want to know what their homes are worth, particularly if they are selling or planning to sell soon. We know how they get the answers to that question. They either look at Zillow, ask knowledgeable friends in the industry, get an appraisal, or…