I’ve been reviewing dozens of CRMs over the past year for projects within my own team as well as others’ businesses. The majority of these discussions include a fairly simple question: Will this CRM automatically import/update itself with the leads I get from various sources?…

The Internet offers a variety of methods, such as social media, search engine optimization and pay-per-click ads that realtors can use to gain leads and convert them into sales. But the problem that most realtors experience when marketing on the Internet is that the customers…

Over the past 6 years, direct mail marketing has been one of the most successful methods that I’ve relied on to find motivated sellers. It has yielded a consistently solid response rate, which has resulted in my ability to generate more leads, close more deals…

I passed through Nimbin, Australia (the hippy/drug capital of Australia – see this & this) the other day, and snapped the following photo… Goes to show, this “lifestyle” thing is understood far and wide. Start here to figure out how to build your own lifestyle…

I often wonder why the lists of important numbers people keep on their fridges seldom contains a realtor’s information. Granted, it’s not like someone needs to call their realtor every day. However, it would still be nice to achieve that trusted professional status, wouldn’t it?…

Most of us can recognize the power of a good video when it comes to marketing real estate. Videos are seriously influential communication tool that can help us convey the value in a property – and when we’re talking about the difference between selling a…

Here is the story behind the boutique real estate group… What’s your story?

You’ve got the next breakthrough in the real estate industry. The product idea has been bubbling around in your head for months. You’ve validated it with customers. You’re 75% SURE (nothing is ever 100%) it will work. Maybe you’ve even built a MVP (minimum viable…

March is one of my favorite months. Spring real estate is revving up, it’s almost sailing season and my Jayhawks frequently make long NCAA Tournament runs. Last night, DePaul and Georgetown fought it out, with DePaul narrowly winning 60-56. However, neither team is likely to…

In the age of social media, it can be difficult to keep up with all of the different forms that are out there. With Facebook, Twitter, LinkedIn, Google+ and more, it can be tough to know where to put your energy. However, one of the…