Marketing

Latest articles

5 Ways Twitter Jump-Started My Business

5 Ways Twitter Jump-Started My Business

Drew’s post of Matt Dollinger’s video on Web 2.0 paralysis by analysis made me think back to how I have adapted technology and whether it has affected my business in any way over the past year. My initial foray into social networking definitely consumed more…

Read Article »
The Paralyzing Effect of Analyzing Web 2.0

The Paralyzing Effect of Analyzing Web 2.0

I thought this video from Matt Dollinger was worth sharing — the takeaway is to “FOCUS” on what really generates business for you and not get sucked into spending unnecessary time and effort on tasks that don’t lead to real business. Paralysis by Analysis –…

Read Article »
How to Lose Clients & Alienate Colleagues

How to Lose Clients & Alienate Colleagues

In college, and for a couple of years after (including the first 6 months I worked as a licensed agent,) I was a bartender.  It was a pretty cush job – working ~25 hours/week and meeting interesting people who had to be nice to you…

Read Article »
Office Supplies, Task Management and More with a Web 2.0 Flare

Office Supplies, Task Management and More with a Web 2.0 Flare

Alright, so maybe we all get a little tired of hearing about all this Web 2.0 talk, but you have to admit that it has resulted in a lot of great small to midsize start-ups that make all of our lives a little bit easier….

Read Article »
Great and Memorable Ad for Those Looking for Mobile Homes

Great and Memorable Ad for Those Looking for Mobile Homes

[via Spencer Rascoff and FoREM]

Read Article »
How To Qualify and Remember More About Your Prospects [PDF Download]

How To Qualify and Remember More About Your Prospects [PDF Download]

When I call a prospective client for the first time I don’t use a script to qualify and understand what they’re looking for. Instead, I have a general idea of the things I need to know like number of bedrooms/bathrooms, location and where in the…

Read Article »
Can Twitter Really Increase Your Real Estate Sales?

Can Twitter Really Increase Your Real Estate Sales?

Can anyone tell me why so many agents spend so many hours on Twitter? It seems a lot of agents are caught up in the Social Media hype these days and Twitter is high on their list.  Is the business they generate off Twitter predictable…

Read Article »
Barcamp or Bored Camp?

Barcamp or Bored Camp?

I’ve been to 3 Real Estate Barcamps in the past year. Seattle, Portland, and then Seattle #2. This isn’t nearly as many as some of the vendors like our friends at Zillow or Altos have attended, but I feel like I have a feel for…

Read Article »
Whats Important In An IDX Real Estate Website

Whats Important In An IDX Real Estate Website

In my last post someone asked me what IDX solution I thought was the best. I let them know that we created our own. The main reason was because I could not find the complete package of what I was looking for my self and…

Read Article »
NAR Social Media update with Todd Carpernter

NAR Social Media update with Todd Carpernter

I caught up with Todd Carpenter in Miami at Real Estate barcamp this week.

Read Article »

Brought to you by...

Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.

Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.