Let’s break away from the traditional mold and talk about online listing services in Sweden (where I live). Among the first to display listings online Already in 1996 it was possible to search for houses on sale using Internet through the Bovision service. (The service was a…

Lead Generation 1.0: Challenges with Lead Generation Today The lead generation industry has been significantly impacted by legislation, a downturn in the economy and tightening of consumer credit. In 2007 and 2008, several large lead generation companies went out of business or stopped generating leads…

On Friday I managed to update my “old” iPhone to 2.0 software. I think iPhone apps and the iTunes app store are the most significant feature of the recent Apple iPhone upgrade circus. Since I’m a hopelessly addicted 360 image geek the first iPhone app…

Many online classifieds don’t directly reflect data of ‘how long a property has been on the market’ as top-level information for online consumers. Recently, we were browsing listings in the Phoenix metropolitan and came across a “choice” listing online (20 photos, good detail, virtual tour, video tour, etc)…a…

Google will be retiring the AdSense Referrals program during the last week of August. Are you a Google Affiliate or Publisher? Here are some alternative options they are asking users to consider before this version of AdSense goes away: The Google Affiliate Network as part…

There is a new article submission site coming up on the horizon. This one hits a niche that is close to home for the real estate tech industry, an article submission site that’s clean and simple. Real Estate Voices seems like a quick clean, easy…

This morning, I was fortunate to meet Gary Vaynerchuk, star of WineLibraryTV (and, interestingly, a top-20-to-30-most-followed-person-on-twitter.) Gary is a web video rock-star and his insights on personal branding and Web 2.0 marketing opportunities are seemingly endless. This video is just 3 minutes long; you can…

One of the big social bookmarking platforms has been Mixx.com; it is a very 2.0 platform allowing submission of articles, pictures and videos. They’ve taken the next step in branching out into becoming a full blown Social Media site by releasing their Mixx Communities. This…

When considering obtaining optimal face-time for your listings in classified sites, we commonly think in-terms of selecting values from a drop-down list, a checkbox…number of baths, bedrooms, garage size, lot size, mountain or ocean view, etc…equally true from perspective of (a) adding a listing and…

I recently ran across an excellent online real estate marketing guide, written by the folks at MortgageCalculator.org. Topics covered include: Domain NamesKeyword ResearchPay Per Click Search Engine MarketingWeb AnalyticsOn Page OptimizationLink BuildingContent SyndicationBlogging The guide is well written, in easy to understand non-geek speak. Deeply…