At the dawn of digital real estate, there were countless startups with big plans. All were going to disrupt the residential real estate business. The word “disinter-mediate” (a.k.a. for getting rid of agents) was used so often, many thought it was a forgone conclusion. People pointed…

In our latest real estate tech entrepreneur interview, we’re speaking with co-founder and CEO of Stilio, Darryl Glade. He’s another founder I met in New York a couple weeks ago. Without further ado… What do you do? I am part of the incredible Stilio team…

There was some big news last week from one of Geek Estate‘s founding members — Jeff Turner, CEO of immoviewer US. No Measuring. We Do All The Work. We’ve been testing floor plan creation from the 360° images in your immoviewer 3D tours for several months now…

It’s not “tech” per say, but one of the more creative marketing approaches I came across at Inman Connect last week was On the Move. They lease trucks covered with custom graphics, also known as driving billboards. What’s so creative about this? If it’s just for your business, then…

I came across the Seattle Times’ Traffic Lab this weekend. Specifically, this research piece — which led me to One Center City. This data is all public. My question to the industry: why aren’t you curating & delivering this content to local residents? Shouldn’t my real…

How do you reach and acquire clients in 2018? Start with answering what actual “pain points” (aka problems) buyers and sellers have? Buyer: Getting placed on (irrelevant and non personalized) drip email campaigns — meaning they don’t ever contact agents early on to ask them…

I’ve long thought brokerages (or franchises) should place a manually created CMA on every listing in their “farm”. Publicly. Read this post from 2015 about a public marketplace for CMAs. You may have seen Zillow is testing “Home Tour Highlights” (Inman story). This is the first…

Real estate offices used to be a necessity. Why? Buyers needed somewhere to look at MLS photo books with active listings. MLS books, of course, have been replaced by the internet, Zillow, and thousands of IDX sites in every market. No one needs to go to a real…

It’s no secret there is a consumer shift to faster transactions — on both the buy side and the sell side. Zillow Instant Offers (prior coverage here) and Redfin Now (prior coverage here) are both sell side initiatives I’m bullish on. FlyHomes is offering guaranteed closings on…

Recently, I had the chance to ask Zephyr‘s VP of Marketing, Melody Foster, a few questions about the companies technology and marketing efforts heading into 2018. 1. Congrats on the partnership with Buyside. Can you tell us a little bit about how that came to…