The topic of last night’s #retechchat was WordPress Plugins. From last night’s discussion, here are a few great WordPress plugins that were mentioned: Yoast – WordPress SEO dsIDXpress Gravity Forms IDX Broker Here is the text transcript that I saved for those who want to read through…

Tom West, the central character in the Pulitzer Prize winning book “Soul of a New Machine” once said: “Not everything worth doing is worth doing well.” Back in the 70’s, Tom along with perhaps the finest company of computer engineers ever assembled sought to build…

I think it’s safe to say every great real estate agent or broker website needs to have compelling community pages for each community in their entire geographic coverage area. What’s going to differentiate those community pages from everyone else? VIDEOS Here are a few examples…

Well all, it is time to move away from my basic as can be WordPress site, with a theme from StudioPress (which I love BTW!) to a new platform for my real estate website. I’ve learned a ton along the way in creating my own…

Here’s a 15 minute video on the topic of real estate video and website strategies from the Keller Williams National Convention. The panel discussion included Carey Sylvester, Kenn Renner, Ben Kinney, and Sue Adler. Kenn, Ben, and Sue are all driving significant business from their web efforts,…

MY WIFE WILL VIOLENTLY PROTEST, but is building and marketing a successful site not unlike half of the pain and time of a full term pregnancy?  It starts with euphoria (not always well thought out), it starts growing on you, it becomes a reality, you…

It’s common knowledge that you are less likely to be remembered if you are just like everyone else. To stand out in the massive online landscape (or anywhere else), you need to be unique. On the subject of standing out in the crowd, I’m curious…

Creating your company’s own customized URL shortener is faster and easier than you might believe.  Why would a company need/want a custom URL shortener?  I’ll get to that, but if the geeks will please excuse me for a second, the basic premise of URL shorteners…

Effective use of QR codes in your marketplace will make you look like a tech-savvy, industry-leading rock star.  Ineffective use, will make you look like a fool. You only need to understand one principal to direct your QR strategy.  Your end-user, or lead, is using…

We’ve been writing about SEO quite a bit recently here at Geek Estate, but that’s because it’s a topic that is clearly misunderstood by many and strategic to any agent or broker aiming to dominate their local market in the next five years. It’s obvious…