1. My Brokers website is good enough Wrong! More often than not, a Brokers website does more to advertise the brokerage than any one particular agent. Many Agents have their own website, quite often more than just one. It’s entirely appropriate to create your own…

The 2nd edition of our 10 Minute WordPress SEO video series is up — this one on the topic of permalinks. Head over to the Virtual Results Blog and follow along for some good learnings from Jim.

As Jim said in the podcast he did with Diverse Solutions, there is no better time to switch to WordPress than now IF you are going to do it. There are of course no guarantees when it comes to SEO (anyone that says otherwise is…

In an announcement made on the Google Developers’ blog, they recently announced changes to their terms of use for the free map API that many IDX Vendors and Brokers are using. Google announced that they will begin delivering advertising inside map imagery. They will also…

Successful Realtors / Brokers tend to lean towards building an offline cash flow portfolio — rental homes, residential flipping or even dabble in commercial real estate. Wild idea: how about allocating two closings worth of cash for an online asset? Real estate investing will always…

Are you still thinking about going the do-it-yourself route with your WordPress blog/website? The DIY route is a viable options for some, but for most agents, the ROI (return on investment) of doing so just doesn’t make sense if you ask me. Do you want…

Jim and I speak with a number of agents and brokers with WordPress sites (or in the process of moving to WordPress) on a daily basis. On almost every single call, our clients and potential clients ask us about SEO. The first question we often…

A/B testing is a crucial component to building great websites that convert traffic to leads. For proof, just take a look at Jay Thompson’s conversion optimization presentation from WordCamp Phoenix. Tiny tweaks can result in huge boosts in conversion — and without testing those changes,…

If you fall into the large bucket of agents and brokers looking to better understand SEO with the goal of increasing the traffic on your website, I fully recommend listening to the first edition of Diverse Solutions On Air Radio show. Ricardo Bueno conducted a…

Another great #retechchat tonight on the topic of increasing website conversion. I’m not going to summarize the whole thing, but I think there is something that came through loud and clear that can’t be repeated enough. The vast majority of your website conversions are going…