Can Facebook “Likes” & Twitter “Tweets” Influence Search Engine Rankings? It’s a question I’ve been asking myself for quite awhile. Thankfully, Rand and his team at SEOmoz have been collecting data, and they’ve reported their findings on Facebook + Twitter’s Influence on Google’s Search Rankings. Many…

How often do you get asked “How’s the market?” I’d wager a bet it’s just about everyday. The team at 1000watt Consulting has a new app going into BETA to help share your knowledge related to that question in the digital world – Howsthemarket.com (great…

I was just reading Ricardo’s post over on the Diverse Solution blog about XML sitemaps. And I wanted to debunk a myth I’ve heard numerous times from agents across the country about XML sitemaps for everyone reading. XML sitemaps will NOT help you improve your…

WordPress is not rocket science. Like anything else in life, it can be learned in time. There are all kinds of people out there on the speaking circuit telling agents to build their own WordPress blogs. But, before you dive in to WordPress.org and start…

From the Syndication To Real Estate portals PDF paper from Clariety Consulting after showing examples of Trulia, Zillow, and Yahoo! promoting other agents over the listing agent on listing detail pages: Trulia, YAHOO!, Zillow and others would claim that their ad treatments are no different…

Speaking of mobile marketing (the topic of tonight’s #retechchat 90 minutes from now), I just got the following email from Diverse Solutions: Diverse Solutions is excited to announce our new mobile IDX solution!  Combining the search and lead capture features of our IDX products into…

Advertising real estate used to be easy. You put up signs in front of the property, held a few open houses and showed up to let people in when they wanted to check out the property. Life was good. Things began to get a bit…

In the past, I always concentrated on optimizing my web pages for Google first, and Yahoo! and Bing second. That’s because Google’s competitors delivered a fraction of the traffic—making the search giant my go to source. But when Yahoo! threw in the towel and announced…

I have been networking with agents over the last few weeks about marketing their business online.  Despite the fact that they all came from different backgrounds, ages, genders, and just about anything else you could think of, there was one commonality amongst them all, which…

When it comes to building real estate websites, listings are kind of important. Just kind of. That is true whether you are an agent/broker trying to be relevant to buyers & sellers in your area or a serial entrepreneur trying to build the next national…