I’m relatively new to the SEO world, but I’m interested/excited to see what kind of competition Bing can bring to Google’s search dominance.  GOOG is no longer the cool, independent startup that we all loved a few years back, it’s now a cool, 800 lb gorilla.  At…

There’s been some talk about website redesign on the Geek Estate blog recently. If you haven’t read them, check out Joshua Ferris’ post about the lessons learned from his real estate site redesign and Matthew Swanson’s insight on testing new site designs without impacting production….

Short vs Long-Tail? Whatever you do, don’t ignore the long-tail in your SEO efforts. SEOmoz Whiteboard Friday – Ignore the Tail at Your Peril! from Scott Willoughby on Vimeo. [via September 10th edition of Whiteboard Friday with Rand]

In my first post creative link building real estate 101 I spoke about how you could build links through relationships within your community. Another great relationship I didn’t mention is with your local news, or any type of press for that matter. One of the…

As you may have heard, ” Bing is quite a bit different from Google and Yahoo, both in the way it ranks pages and the way it presents results on the page.”  Personally, I feel the above average real estate agent should always use organic vs….

Those of you that visit this site regularly probably already have a pretty good understanding of how link building works and the benefits that are associated with a link building campaign. The question is, are you getting the most bang for your buck with your…

There is a lot to be said about how to design a website and what works best for which industries. You can get design advice from eye tracking experts, your Mom and your co-workers but the simple fact is testing and trial and error are…

Today’s post is my first contribution to the Geek Estate Blog, but before I dive into the details of today’s post, I wanted to take a quick second to do an intro about my background in the online world. My name is Matthew Swanson and…

There are a lot of keyword research tools out there, but Google Insights is not one that doesn’t get much love. Which is strange to me since I feel it is one of the most powerful real estate keyword tools around. The thing I like…

Chart courtesy of Eric Stegemann at Tribus When determining your SEO strategy, one of the first things you need to determine is what keywords you are going to optimize your site for. There are two primary schools of thought — focus on either a) the…