We redesigned StreetAdvisor a few weeks ago, and put a larger focus on appealing to sellers for reviews, the individuals with the largest financial interest to make their neighborhood more appealing to buyers. The pitch: “Maximize the selling price of your home by sharing what you love about your…

One of the opportunities I’ve written about is showcasing true local experts in a compelling way. That’s why I find StreetAdvisor a compelling project; they are in a great position to swing at this, and have the right brand name for it. Real estate and travel are the…

Those of you who have had self hosted WordPress real estate websites for a number of years may remember the local market explorer WordPress plugin (released back in 2009, see launch post here & here). The plugin makes it simple to create city, neighborhood, and zip code pages filled…

I truly believe there is a very real opportunity for someone to showcase true local experts. Sure, there is a data aspect of local expertise – but there’s also a neighborhood/community knowledge aspect which has nothing to do with real estate market data. Buyers want to truly…